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How Pepsi Is Trying to Win the War Against Coke

By Austin Smith | More Articles
February 17, 2012 | Comments (0)

The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and technology editor/analyst Andrew Tonner discuss topics across the investing world.

The war between PepsiCo and Coca-Cola seems never-ending. The two titans constantly battle it out in a war of blind taste tests, marketing budgets, and nearly identical product lines, but no more. After underperforming Coca-Cola in recent years, PepsiCo CEO Indra Nooyi is taking the gloves off and thinking strategically about how to beat the giant. She's targeted Brian Cornell, a former Wal-Mart executive, to add to her team. Also, refusing to go tit for tat with Coca-Cola, PepsiCo has decided to outflank it in the orange juice space instead by offering more creative, higher-margin products.

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Andrew Tonner has no positions in the stocks mentioned above. Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of  Coca-Cola and PepsiCo. Motley Fool newsletter services recommend Coca-Cola, PepsiCo, and Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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