The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and technology editor/analyst Andrew Tonner discuss topics across the investing world.

The war between PepsiCo and Coca-Cola seems never-ending. The two titans constantly battle it out in a war of blind taste tests, marketing budgets, and nearly identical product lines, but no more. After underperforming Coca-Cola in recent years, PepsiCo CEO Indra Nooyi is taking the gloves off and thinking strategically about how to beat the giant. She's targeted Brian Cornell, a former Wal-Mart executive, to add to her team. Also, refusing to go tit for tat with Coca-Cola, PepsiCo has decided to outflank it in the orange juice space instead by offering more creative, higher-margin products.