The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor and analyst Austin Smith discusses topics across the investing world.

In today's edition Austin talks about his recent interest in the tire sector. Despite its ho-hum nature, there is actually an incredible amount of excitement surrounding this space. The gap from the top to the bottom players is pretty wide. The dynamics range from wide margin power players with a dominate market position, to smaller upstarts with a huge amount of upstart potential. Click the video below to see how Austin ranks these companies.