The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor and analyst Austin Smith discusses topics across the investing world. In today's edition, Austin discusses one stock that he believes is going to zero. In his opinion, the writing is on the wall for this company, and it's more than just fancy text by notable authors. Even with an increase in revenue, the company is burning cash quickly, and falling victim to the trend of online shopping. It's tough to stay afloat when you've got bricks and mortar around your feet.