Bigger really is better.
Shares of memory chip maker Micron Technology
The market-moving report comes from Taipei-based industry watcher DigiTimes and reinforces earlier observations from Japan's Nikkei daily. A $1.5 billion deal would most likely capture the entire company, but Elpida could also be sold in parts to a variety of buyers. That's what happened to Canadian networking equipment maker Nortel Networks back in the day, for example.
Other supposedly interested bidders include some familiar names and some less obvious ones:
- Chip giant Intel
(Nasdaq: INTC)backed out of the memory game years ago and now only makes some Flash memory products in a joint venture with Micron. Snagging Elpida could get Intel back in the memory saddle again, perhaps signaling the rise of integrated memory modules in desktop and mobile processors.
- Chip manufacturing foundries Taiwan Semiconductor Manufacturing
(NYSE: TSM)and former Advanced Micro Devices (NYSE: AMD)subsidiary Globalfoundries could buy at least some of Elpida's factories in order to expand their own production capacities. In this case, the plants might get converted from pure-play memory makers to more general-purpose facilities.
- Toshiba and Formosa Plastics could use Elpida to grow their fairly small presences in the memory market. In particular, Formosa considered selling off its Nanya and Inotera memory brands in 2010, but then changed course and invested more money into Nanya late last year. That change of heart could inspire another big investment here.
Elpida is a huge name in DRAM chips that boasts plenty of high-profile customers but the company eventually collapsed under inefficient operations and a crushing debt load. Whoever wins this auction, set to close in May, will likely throw out what's left of Elpida's management and focus on putting its physical assets to good use. Expect cost-cutting and layoffs aplenty.
As a memory industry leader, Micron is an oblique play on the exploding smartphone and tablet markets. It's hardly the only top-notch smartphone bet, of course. Check out these three hidden winners of the iPhone, iPad, and Android revolution.