The following video is part of our "Motley Fool Conversations" series, in which developer Chris Bledsoe and consumer goods editor/analyst Austin Smith discuss topics across the investing world.
Social media has been a tricky industry for investors. The revolution of interconnectedness has brought an incredible amount of traffic to certain sites like Facebook and Twitter. The problem for investors has been the notoriously difficult way to monetize these visits. Facebook, despite its massive size, has an extremely low click-through rate. That could all change, though, as the world's best company at selling stuff is experimenting with social media for ultra-targeted and super-timely purchases. Watch the video below to see if this is finally how social media makes money
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