CEO Gaffe of the Week: Pinnacle Airlines

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This year, I introduced a weekly series called "CEO Gaffe of the Week." Having come across more than a handful of questionable executive decisions last year when compiling my list of the worst CEOs of 2011, I thought it could be a learning experience for all of us if I pointed out apparent gaffes as they occur. Trusting your investments begins with trusting the leadership at the top -- and with leaders like these on your side, sometimes you don't need enemies!

This week I havea gaffe that I'm certain will be a contender for goof-up of the year in CEO Sean Menke of Pinnacle Airlines (Nasdaq: PNCL  ) .

The dunce cap
For months now I've been pointing out what I deem to be absurd CEO pay packages. Two weeks ago I highlighted Citigroup's (NYSE: C  ) Vikram Pandit for the dubious weekly honor after he boosted his annual pay by a cool 14,900,000% (to be fair, that's from a dollar), despite paying out billions in mortgage and foreclosure settlements and failing the Federal Reserve's stress test. Earlier this week I pointed out that while I am a Bank of America (NYSE: BAC  ) shareholder, I don't have to agree with the sixfold pay increase that Brian Moynihan received in a year that his bank barely turned a profit.

Yet Menke's pay increase puts these two to shame. Even though a $675,000 annual salary may not sound like much, let me explain to you why this 60% increase in pay from $425,000 might be the dumbest thing I have ever seen.

Just five days before Menke got his raise, his company filed extension paperwork with the SEC notifying the commission that Pinnacle would be filing its quarterly report late. It's always odd when an 8-K indicating a pay increase for the CEO can be filed in a timely manner, but corporate results can't. But it couldn't possibly get any worse than this ... could it?

Oh, yes, it can! On April Fool's Day, no less, just 11 days following Menke's 8-K, Pinnacle filed for chapter 11 bankruptcy protection! That is not an April Fool's Day joke; the company seriously boosted its CEO pay by 60% after delaying its annual filing and declared bankruptcy only 11 days later.

To the corner Mr. Menke ...
But wait -- there's unfortunately more!

Pinnacle didn't break out the corporate pinata just for Menke, either. Pinnacle's vice president also got a 45% boost in his annual salary, as noted in that same 8-K on March 20.

What's truly unnerving about these pay increases is that the warning signs of a portending bankruptcy had been there all along. Pinnacle had been in the process of renegotiating its capacity purchase agreements with Delta Air Lines (NYSE: DAL  ) and United Continental Holdings and had shed 11 of its 29 officer positions while eliminating 26 director-level positions. Even after taking these cost-saving measures and renegotiating some of its long-term debt, Pinnacle's $800 million in debt proved to be too much for the airline to handle.

Pinnacle's major shareholders weren't willing to sit back and relax while their stock continued to dive. In early March, two of its largest shareholders (which owned a combined 6.2% of outstanding shares) sent a letter to Pinnacle's board of directors requesting that at least two stockholders be placed on the board. Their contention was that Pinnacle's upper management was severely out of touch with shareholders, since directors had purchased almost no shares of the company on the open market since 2007 and that $173 million had been invested in nonperforming assets over that time span. Would it honestly surprise anyone that Pinnacle's board denied their request?

For the icing on the cake, the company's CFO abandoned ship on March 5 to become Spirit Airlines' (Nasdaq: SAVE  ) new CFO.

Ladies and gentlemen, we have a clear contender for Gaffe of the Year here.

Do you have a CEO you'd like to nominate for this dubious honor? Shoot me an email and a one- or two-sentence description of why your choice deserves next week's nomination, and you just may wind up seeing your nominee in the spotlight.

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Fool contributor Sean Williams owns shares of Bank of America but has no material interest in any other companies mentioned in this article. He is merciless when it comes to poking fun at dubious CEO antics. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong.

The Motley Fool owns shares of Citigroup and Bank of America. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy that never wears a dunce cap.

Read/Post Comments (4) | Recommend This Article (17)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 07, 2012, at 7:47 PM, sikiliza wrote:

    Who invests in airlines anymore?


    -hustling passengers at airports with the TSA

    -pilots and flight attendants screaming bloody murder on flights

    -the worst food on the planet even when paid for

    -rising fuel prices

    -union shortsightedness

    What else could go wrong?

  • Report this Comment On April 07, 2012, at 8:01 PM, tmorris2499 wrote:

    You are missing the point. One reason for Mr. Menke's hire was his previous experience in bankruptcy as the CEO of Frontier Airlines. He was at the helm at a very difficult time for that airline. Also, it may have been hard to recruit anyone at a lesser salary. He will have his hands full.

  • Report this Comment On April 08, 2012, at 12:34 AM, Etonian8 wrote:

    It is not a Gaffe. A gaffe is a blunder. This is a case of someone enriching himself at the expense of the organisation.

  • Report this Comment On April 22, 2012, at 8:01 PM, curtisjenny wrote:

    He is enriching himself. Not only after taking the raise, he is now stepping down as of June 1. Way to go Sean! Take the money and run!!!

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