1 Way Technology Will Change Retail Forever

The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and technology and media editor/analyst Andrew Tonner discuss topics across the investing world.

In today's edition, Austin and Andrew talk about one way technology could change retail forever: executing an omnichannel strategy. For years, retailers have looked at multichannel retailing as the way of the future. But this mentality silos bricks-and-mortar retail from online retail with little interaction and pass-through between the two.

Those companies that embrace the plethora of consumer data and apply it to both their bricks-and-mortar locations as well as their online platforms have the potential to leapfrog the competition with highly targeted marketing and products. There are a few ways to play this potential trend as well, including some retailers and big data providers.

You can read about one such big data company that we've called "The Only Stock You Need to Profit from the NEW Technology Revolution." Inside the report we'll reveal a company that has gone on to gain more than 200% since first recommended by the Fool. Best of all, it still has room to run. You can click here to access your report -- it's totally free.

Andrew Tonner and Austin Smith have no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com, Google, International Business Machines, and Wal-Mart Stores. Motley Fool newsletter services recommend Amazon.com, Google, and Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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