Despite a nasty recession over the past few years, amusement parks have held their own in the face of high unemployment, rising energy prices, and consumer belt-tightening. One of the biggest names in this corner of the entertainment sector is Six Flags Entertainment
Amusement parks visits, like most leisure activities, are probably among the first expenses to be cut by struggling families during economic downturns. For this reason, I expected to see that these entities had done somewhat poorly over the past few years but would be ready to bounce back with renewed vigor now that the economy is beginning to warm up a bit. In actuality, these parks have had their ups and downs, but overall they fared better than I thought they would have.
Despite a strong showing early in the 2011 season, many parks saw flat or only slightly elevated attendance rates this past summer. Some park analysts blamed the soggy spring and excessive summer heat for the falloff, though Cedar Fair's
Six Flags, which has staged an amazing comeback since emerging from bankruptcy two years ago, saw a setback last year from Hurricane Irene, but still managed to increase third-quarter gross earnings by 5% year over year, all while reducing its debt load. Last December, the company restructured much of its debt, expecting the change to save $13 million per year. In a recent interview with Bloomberg, CEO Jim Reid-Anderson discusses the company's cash flow, now equaling $3.80 per share, as well as payment of a $0.60 dividend.
Though parks and resorts make up only about 10% of Disney's
I think that a sputtering economy, coupled with rising gas prices, might actually be helpful to this sector. After all, people won't do without vacations indefinitely, and pent-up demand might make a season's pass to a local amusement park look mighty attractive to families looking for an alternative to pricier, more far-flung vacation destinations.
Also, many parks are taking the initiative and offering new attractions this year to entice visitors. This is the year that Six Flags unveils its Superman roller coaster in Vallejo, Calif., as well as the Goliath in Massachusetts. Universal's Transformers ride debuts this year, Disney has broadened its Fantasyland exhibit at its Florida location, and Cedar Fair has expanded its waterpark, as well. It's early yet, but I foresee a summer of fun and increased profit for amusement parks this year.
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