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Barnes & Noble (NYSE: BKS  ) woke up the other day and there was a stranger eating its cereal, calmly reading the paper.

While the characterization isn't quite fair, for many stockholders Jana Partners is a completely unknown quantity. With the fund now owning a major stake in Barnes & Noble, everyone needs to get used to the sight of Jana making changes. While some folks will shake their befuddled heads, the Street has already taken notice. It knows Jana very well, indeed.

The Yoko Ono of investors
Jana is a New York-based hedge fund, co-founded in 2001 by Barry Rosenstein and Gary Claar. As a typical activist fund, it purchases laggard stocks and then advocates loudly for changes to perk the stocks up. When the shares rise, the fund can sell for profit.

Recently Jana helped drive McGraw-Hill (NYSE: MHP  ) to announce a split into markets and education firms, which will take place later this year. In the fund's original plan, the publisher would have split itself into four. While the board rejected that plan, it did take the basic advice of "more equals better."

Day in the life
It's not all yelling and appointing board members, though. Jana operates as a successful investment firm in the traditional sense as well. By October 2011, the fund had returned 200% in its 10 years. Much of this has come through investing in companies like TripAdvisor and Expedia, which have performed well without the need for intervention.

On the activist side, Barnes & Noble is just the most recent on a list that includes El Paso (NYSE: EPB  ) and Marathon Petroleum. Jana pressured El Paso to split and looked to have succeeded until the company announced its intent to be purchased by Kinder Morgan (NYSE: KMP  ) last year. Regardless of the nature of the stock lift, Jana has done well. Between May, when the fund increased its stake, and today, the stock has grown 50%.

The end
While Jana doesn't always win out -- it lost 23% in 2008 -- it has done well for itself on the whole. For Barnes & Noble, there has already been talk from the company of spinning off the Nook business from the core retail operation. This could bring new investment to the Nook, and free the rest of the company from the investment burden that comes along with the new technology. Those sorts of spin-offs are just the thing Jana has been happy to facilitate in the past.

While the fund did not make its intentions clear with its most recent purchase, it has left the door open for an activist role. The acquisition gives Jana a 12% stake in the bookseller, which would allow it to take an active role in leading the company over the coming months. While current investors should be excited about the jump in stock price, they should also pay close attention to their new houseguest as this story unfolds.

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Fool contributor Andrew Marder doesn't own in any of the stocks mentioned in this article. He worked for Barnes & Noble previously. Motley Fool newsletter services have recommended buying shares of El Paso Pipeline Partners. Motley Fool newsletter services have recommended writing puts on Barnes & Noble. The Motley Fool has a disclosure policy.
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Read/Post Comments (2) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 26, 2012, at 1:26 AM, ThadMcIlroy wrote:

    I'm surprised you don't connect Jana's extensive holdings in Liberty with Liberty's holdings of Barnes & Noble.

  • Report this Comment On April 26, 2012, at 12:06 PM, XMFRedRam wrote:


    That's a great point. Liberty owns about a 17% stake in BKS. They picked it up in preferred shares last year and have not converted those shares to common stock.

    As a result of their holdings, Liberty can elect two board members but can't vote themselves unless they convert the stock to common shares.

    As you pointed out, Jana owns some Liberty but the total holding looks to only be about 1.5%. I believe they've sold off over the last year. That's not to say that the two (Liberty and Jana) aren't aligned. Just that Jana's stake in Liberty probably wouldn't allow it to force any additional change at BKS.


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Andrew Marder

Andrew Marder worked in retail for years, holding jobs ranging from bookseller to bank strategy analyst. He has worked for the Motley Fool since 2012, and loves coffee.

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