Is This the Final Nail in RIMM's Coffin?

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As a company, Canadian smartphone player Research In Motion is bloody and bruised. It limped into 2012 with its share price in the tank and its financials not faring much better. With competition coming from all angles, the stakes have never been higher for the company. Apple and Google already dominate much of the U.S. smartphone market, with Microsoft (Nasdaq: MSFT  ) and Nokia (NYSE: NOK  ) also launching their best efforts to date recently as well. BlackBerry needs to right the ship, and quickly. However, recently appointed CEO Thorsten Heins assured panicked investors that help is just around the corner in the form of its next-gen operating system. RIMM gave developers and investors their first real glimpses at the new prototypes of this supposed "game changer" recently, largely to a disappointed or indifferent audience. Given all that's gone wrong with this fallen giant, does this spell the end for RIMM?

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Read/Post Comments (9) | Recommend This Article (5)

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  • Report this Comment On May 05, 2012, at 3:49 PM, criticalfool wrote:

    RIMM: no debt, yes ZERO debt, and $2.1 billion in cash, and tangible book Value of $7 billion and Total book value of $10 billion, 78 million subscibers, a network that is unique and secure, deeply entrenched in govt and enterprise, market leader in many markets... ssure this is a dead company! What a joker this author is.

  • Report this Comment On May 05, 2012, at 4:58 PM, etgh wrote:

    Here's what I heard on Appletalk.com

    The Developer event was a total failure. Only three developers showed up ! This new "alpha" device was actually a re-packaged Gameboy which only can play a few games not the 1000's folks want.

    The Blackberry World was held in an abandoned warehouse, with no real presentations other than a few pre-recorded videos and some RIM employees handing out flyer's. The new CEO was there and he apparently promised that RIM will build devices that will kill iPhone in the first year.

    All-in-all a very shabby event, not attended by many technology folks.....

  • Report this Comment On May 05, 2012, at 7:51 PM, aikmanr wrote:

    "RIMM gave developers and investors their first real glimpses at the new prototypes of this supposed "game changer" recently, largely to a disappointed or indifferent audience."

    This sentence could not be more false? Were you at the keynote or event?

    I was and this was NOT the case. The previews of BB10 and the alpha device created a huge buzz throughout the entire event. It's a new RIM and a new BlackBerry. Developers were incredibly excited about the new tools to create BB10 apps (Cascades) and about the quality of the prototype (it has the best screen of ANY device on the market... and it's just a prototype).

    I would suggest that you do proper Research prior to writing completely false statements.

  • Report this Comment On May 06, 2012, at 1:36 AM, fool414 wrote:

    I think the author failed to do his research, honestly. Everyone was going bananas when the IPhone 4 came out...it wasn't something that came from heaven, but everyone went crazy for it, many wrote articles on how "amazing" it was but when RIMM comes out with the latest and BEST new future system ...someone is bound to write an article that doesn't make any sense as far as the sentences go, I wonder WHY! What would the author write then f this was the IPhones new system? Foolish writing! Very disappointed !

  • Report this Comment On May 06, 2012, at 2:09 AM, Fruitfan wrote:

    Blackberry fans need to face the future and it ain't pretty for RIMM. Even if the BB10 is the greatest thing ever it will still be a failure because nobody is going to buy it. They will sell a small amount to the left behind BB fans and that's it. See the problem is BB is now considered uncool and out of style. Smartphones have become as much of a fashion item as a tech device. So sorry RIMM but you will never be Apple or Google and MS / Nokia is about to take what little you have left

  • Report this Comment On May 06, 2012, at 3:35 AM, rusfuture wrote:

    There seems to be quite a negative campaign targeting RIM. What some might be missing is the upgraded Playbook O/S, and how it has transformed a failure into a success. I bought an iPad, and love it. I looked at the Playbook at first release, and it was poor - no email, the touch keyboard didnt work right, etc. But I picked up a Playbook in Feb., with the new ver 2.0 O/S. And a few days ago, I updated the O/S to ver 2.0.1.358. Works faster, and no browser crashes, 4 seperate industry standard email accounts defined, AND, a full DOSbox emulator, with directory structure which has allowed me to run a full computing environment! I've ported over a whole bunch of code to run analysis and graphics right on the Playbook. Some folks have even successfully installed Windows-95 on DOSbox. The key fact here is that it all works. RIM has taken a failure, and turned it into a success. The Apple folks prevent any local programming on the iPad. They want you to buy their expensive Macbook stuff. I like my iPad, but it is now the Playbook that I take with me everywhere. (The WiFi works good. ).

    So, I think this is important. RIM has shown it can code and deliver - AND learn from mistakes and recover from stupid decisions. My experience is that this ability to adapt and revise quickly is one of the key markers of successful tech enterprises.

    - Rus

    (Ps:. I typed this note on the RIM PB. It is replacing my laptop in a lot of applications now... I suspect this little Playbook with its new OS will not die, and neither will RIM.)

  • Report this Comment On May 06, 2012, at 6:32 PM, advcomputer wrote:

    These guys are morons. Rim gave an ALPHA model to developers - Not a preview of the device to come.

    I am so sick of hearing RIM's death is upon us. If anyone spent even 5 minutes with a Playbook they would see the O/S is a thousand times better than the trash from Google and Apple.

    App's will come. Is it better to have 100 apps that people use or 10,000 that people load one try and then delete. I will take the former any day of the week.

  • Report this Comment On May 06, 2012, at 7:55 PM, infektu wrote:

    This article claims to comment on latest news, which is the developer conference.

    The only sentence referring to the actual event is a complete fabrication (i.e. "largely to a disappointed or indifferent audience")

    If engineering were done as these people "report" we would still be sending smoke signals from mountain tops and ride horses.

    I am no fortune teller to guess whether "will RIM sell more phones than Apple in 2013" (even though they might), but statements like "BB is now considered uncool and out of style" always make me laugh. Who said BB10 will be like BB7? If you build the right stuff people will use it, few of them have "brand hangups".

    Heck, I'd even use an Apple product if they gave me the least amount of control :-)

    @rusfuture

    is DOSbox on AppWorld or did you side load it?

    Taking a short term hit never was popular with investors (it makes most of them fearful :-P ) but RIM seem to be doing the right thing.

  • Report this Comment On May 06, 2012, at 9:57 PM, BR14 wrote:

    Why is it that every time there's the slightest information from RIM, news media outlets generate negative comment?

    Can this really be a coincidence?

    Not likely.

    RIM is the target of a sustained and continuing attack either from it's competitors and/or those who seek to benefit from a drop in RIM's share price.

    The major issue for RIM is that the mainstream media picks up on the negative buzz generated by this campaign, and reproduces the negative sentiment.

    As a result RIM could create a cure for cancer and their price would still fall.

    Anyone with half a brain is aware of this phenomena and takes no notice.

    Too many people stand to lose too much money if RIM and other small manufacturers are successful. There's some major fortunes riding on the success of Apple and Samsung etc.

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