Is This Company the Apple of Toymakers?

The following video is part of our "Motley Fool Conversations" series, in which research analyst Lyons George and industrials editor/analyst Isaac Pino discuss topics around the investing world.

With giants like Hasbro and Mattel reporting slumps in sales, and the retail video-game business down by more than 30% in April, it looks as though times are tough in the toy industry. In today's edition, Lyons and Isaac discuss why LeapFrog, a tech-heavy toy peddler with an educational focus, might just be a diamond in the rough. By taking a page out of Apple's book (or, more accurately, out of Apple's tablet), LeapFrog is well poised to keep outperforming its peers and delivering for its shareholders. Net sales grew 81% in the last quarter; with the holiday season yet to come, our analysts think now is the time to get in.

The emergence of mobile computing isn't a new story, but there's still plenty of opportunity for savvy investors to cash in on this once-in-a-lifetime trend. We already know many of the largest players well, but some of the best ways to play this shift are still under the radar. To expose our readers to these companies, the Fool recently wrote a free report detailing three unknown ways to play the mobile revolution. We made it absolutely free to our readers as well, so check out "3 Hidden Winners of the iPhone, iPad, and Android Revolution." The report is free today but won't be forever, so get your copy today by clicking here. Enjoy, and Fool on!

Isaac Pino and Lyons George have no positions in the stocks mentioned above. The Motley Fool owns shares of Apple, Hasbro, and Mattel. Motley Fool newsletter services recommend Apple, Hasbro, LeapFrog Enterprises, and Mattel. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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  • Report this Comment On May 20, 2012, at 11:43 AM, sikiliza wrote:

    I love Leapfrog and what they are doing in the education space. They have a great team going and riding on the shoulders of a giant by way of building an iTunes-like eco-system around the Leap Pad.

    The one thing that gets me excited about LF is just how much the "mummy" customers love their products - to the point of posting videos of their kids using Leapfrog products, on YouTube.

    Disclosure: Long LF

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