Buy, Sell, or Hold: Coca-Cola

The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and senior technology analyst Eric Bleeker discuss topics across the investing world.

In today's edition, Austin puts a buy, sell, or hold rating on Coca-Cola. For the bargain hunters out there, Coke is a tough one to wait on because it rarely goes on discount. But that should indicate the underlying strength of the company and the market's faith in its performance. With industry-topping margins, an unrivaled distribution network, and a strong dividend, Austin thinks Coke is still a buy today.

As good as Coke's 2.75% dividend is, it didn't earn a spot on our list of nine rock-solid dividend stocks. You can learn about the companies that made the cut -- including Coke's bitter rival -- by clicking here to read our special, totally free report.