Folks may associate a TV screen with satellite television -- and not satellite radio -- but Sirius XM Radio
The satellite radio giant will make its streaming app available for Google's
Hearing Google TV -- instead of watching it -- isn't a new concept. Sirius XM isn't exactly breaking new ground with the app that will roll out later this summer. Pandora Media
However, it's the premium content that sets Sirius XM apart. The ability to stream Howard Stern or George Carlin's comedy channel around the home should expand the media company's subscribers that typically consume Sirius XM's content when they're behind the wheel.
It's a win-win. Sirius XM gets to expand the usage of its streaming service and Google gives couch potatoes one more reason to forgive Google TV's sloppy start two years ago.
Yes, Google TV has been portrayed as a flop. However, Google has been working hard to beef up its app partners. It also helps that the hardware is getting cheaper. Google TVs were too expensive two years ago, and Logitech
Consumers will be understandably hesitant here. However, the access to Stern, Oprah, and cheaper connectivity tools makes Google TV as viable as it may ever be.
Running of the bulls
I remain bullish on Sirius XM's future. It should come as no surprise that I'm promoting the CAPScall initiative for accountability by reiterating my bullish call on Sirius XM for Motley Fool CAPS.
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