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Does Cisco Have the Wrong Strategy?

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This week, Cisco Systems (Nasdaq: CSCO  ) announced a number of changes to its executive team, including the departure of Ned Hooper as its chief strategy officer.

You'd think losing a CSO would have executives taking the opportunity to reassess strategy. Not at Cisco. CEO John Chambers praised Hooper in a blog post while also committed to "partnering" with him as he moves on to lead a new investment partnership.

"Ned has a unique passion and skill for investment and strategy, and will focus on this in the next phase of his career," Chambers wrote. "Ned pioneered the model for large-scale M&A at Cisco and drove significant transactions for the company such as Tandberg, WebEx, Airespace, Starent and NDS. Additionally, he has managed our $2B investment portfolio with both strategic and financial returns to the company."

Returns to the company are one thing; returns to investors are another. There's really only one way to measure the success of Hooper's reign and Cisco's strategy: through the lens of returns on capital.

Cisco's ROC peaked in 1999 -- at 21.9% -- at what appears to be the beginning of Hooper's tenure. During his reign as head of strategy, from July 2009 to this week, returns on capital teetered between 7.6% in the January 2011 quarter and 11.1% in the same quarter the year prior. ROC touched 10.6% in the just-completed quarter ended April 28.

Not bad, right? Neither Acme Packet (Nasdaq: APKT  ) nor Riverbed Technology (Nasdaq: RVBD  ) , two of Cisco's niche peers, has performed noticeably better than Cisco in this area.

Yet investors can be forgiven for staying skeptical. After all, Cisco may be shifting personnel, but the strategy that has led the stock lower by almost 14% over the past three years, and more than 45% since 1999, remains firmly in place, both of which lag the S&P 500 during the respective time periods.

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Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Riverbed Technology at the time of publication. Check out Tim's web home, portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns shares of Cisco Systems and Riverbed Technology. Motley Fool newsletter services have recommended buying shares of Riverbed Technology and Acme Packet. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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Tim Beyers

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at or send email to For more insights, follow Tim on Google+ and Twitter.

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