In the following video, analyst Austin Smith discusses how declining brand strength decreases future prospects for recession-proof giants including General Mills (GIS -0.32%), Kellogg (K -0.51%), and Kraft (KRFT.DL). Although these companies all sport quality dividends, consumers are turning to cheaper private label brands and diminishing these companies' key competitive advantage -- their brands. With uncertainty for food producers, the retailers of these products, like Costco (COST -0.12%) or Wal-Mart (WMT 0.57%), may prove to be better investments.
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