Bad News for Your "Recession Proof" Dividends

In the following video, analyst Austin Smith discusses how declining brand strength decreases future prospects for recession-proof giants including General Mills (NYSE: GIS  ) , Kellogg (NYSE: K  ) , and Kraft (NYSE: KFT  ) .  Although these companies all sport quality dividends, consumers are turning to cheaper private label brands and diminishing these companies' key competitive advantage -- their brands.  With uncertainty for food producers, the retailers of these products, like Costco (Nasdaq: COST  ) or Wal-Mart (NYSE: WMT  ) , may prove to be better investments.

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