With Apple's (NASDAQ:AAPL)  newest iPhone slated for release sometime in the early fall, it’s hard not to be a little curious about what exactly Tim Cook and company are coming out with next. In today's edition, research analyst Lyons George discusses the rumors surrounding the Cupertino giant's forthcoming smartphone, including the possible integration of OLED (organic light-emitting diode) technology. Watch as our analyst considers how that could affect Apple's business, and why Apple might have to change its competitive strategy going forward.

Apple is the most influential company in technology and has delivered market-smashing returns for those lucky enough to invest in the company. However, with the impending release of the iPhone 5 and Apple TV on the horizon, the stakes have never been higher for the company. If you're looking for a recommendation on how to play Apple along with continuing updates and guidance on the company whenever news breaks, we've created a brand new report that details when to buy and sell Apple. To get started, just click here now.