EMC Goes Full Throttle on Flash

Tech analyst Eric Bleeker discusses EMC's expansion in flash storage through "Project Thunder." Brandon Ragan, lead systems engineer at The Motley Fool, recently attended EMC World and is excited to test out EMC's new VF Cache technology here at the Fool. One major threat is that Cisco just signed a deal with industry leader Fusion-io. While still playing catch-up, EMC looks like it is ready to make a serious challenge in this emerging space.

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Eric Bleeker and Brandon Ragan have no positions in the stocks mentioned above. The Motley Fool owns shares of EMC and Fusion-io. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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  • Report this Comment On July 23, 2012, at 12:17 AM, deeprico wrote:

    Disclosure - EMCer here

    Thanks guys - and thanks for being an EMC customer!

    One quick note - Cisco partners with both Fusion IO and with EMC around UCS server side cache. VFcache support on UCS will be out relatively shortly - it's dependent on the schedule for a UCS Mezz card (you can see it in the bottom of this article: http://www.marketwatch.com/story/lsi-blade-optimized-pcie-fl.... Remember that VFcache is a software-centric approach (our view is that the PCIe vendors will be riding a furious competitive/commoditization curve - so flexibility of hardware platform is a good thing for the customers)

    At that point, it's all about the choice for the customer. If they are using UCS, we (of course) think VFcache is the better choice - particularly as we increasingly link the cache policy with array-based FAST through the end of the year - we demonstrated integrated policy at EMC World also.

    It's also notable that Project Thunder is a way for blades (including UCS) to leverage server-based (though not RESIDENT) in the server Flash via RDMA over IB and Ethernet. This is a big deal as the mezzanine card space is very, VERY precious (and usually populated).

    Again, thanks!

  • Report this Comment On July 25, 2012, at 12:06 PM, TMFRagan wrote:

    Watching the video back I realized that we forgot to touch on EMCs purchase of XtremIO. This just adds to their slew of flash based products hitting the market. The flash based array by XtremIO was also in demo at EMC world and it did seem pretty slick. They claimed to offer a more simple implementation of crazy fast IO (millions of IOPS) without the complexity of other larger enterprise based tired storage arrays. But, I have not used this product hands on yet and I'm not clear on the price points. So, it will be interesting to see how the lower costs of flash drives continue to drive the change in the storage world.

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