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How Is Facebook the Least Popular Social Media Site?

Facebook (Nasdaq: FB  )  has more than 900 million members, yet according to these results from the 2012 American Customer Satisfaction Index, its users are the most dissatisfied. Below is a subset of the table ACSI published.

Social Media Site



Previous Year % Change

Internet Social Media












YouTube (Google)











All Others
















In today's video, Greg looks at who are the best at delighting users in the social media space and explores ways Facebook can overcome its low ranking, including integrating more tightly into Apple (Nasdaq: AAPL  ) 's iOS.

Scored separated in the personal computers category, Apple achieved an ACSI score of 87, higher than the entire social media industry. Does that customer delight translate into being a good investment, especially coming off the recent earnings call? If you are looking for a recommendation on Apple along with continuing updates and guidance on the company whenever news breaks, we've created a brand new report that details when to buy and sell Apple. To get started, just click here now.

Greg Robleto has positions in Apple, Facebook, Google, and LinkedIn. The Motley Fool owns shares of Apple, Facebook, Google, and LinkedIn. Motley Fool newsletter services recommend Apple, Facebook, Google, and LinkedIn. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (2) | Recommend This Article (3)

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  • Report this Comment On July 28, 2012, at 6:09 PM, Ogoing wrote:

    Facebook had a solid quarter. Wall Street has sky high expectations. Facebook proved that it can do good business, grow user base, make profits and find new ways to monetize. It is a real company. What's not to like? Give it some time. With over 1 billion users worldwide (soon), Facebook revenue and profits can only go up! Add to that China entry (hopefully this year). Many other businesses would love to be in their shoes...

  • Report this Comment On July 29, 2012, at 5:41 PM, TMFShakespeare wrote:

    Thanks for the comment Ogoing, I agree that a lot of companies would be willing to switch places with Facebook. Near 1 billion users is a daunting number. This survey I was referencing was on satisfaction as a customer not as an investor, so the "not to like" most likely had to do with FB adding more Ad placements, switching the home page layout and profiles to Timeline and other such things that may even have aligned FB for potentially a brighter future as a business, but made the users who resist change less happy with the experience.

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