How Is Facebook the Least Popular Social Media Site?

Facebook (Nasdaq: FB  )  has more than 900 million members, yet according to these results from the 2012 American Customer Satisfaction Index, its users are the most dissatisfied. Below is a subset of the table ACSI published.

Social Media Site

2011

2012

Previous Year % Change

Internet Social Media

70

69

(1.4)

Wikipedia

78

78

0.0

Google+

N/M

78

N/A

YouTube (Google)

74

73

(1.4)

Pinterest

N/M

69

N/A

Twitter.com

N/M

64

N/A

All Others

67

64

(4.5)

LinkedIn

N/M

63

N/A

Facebook

66

61

(7.6)

MySpace

N/M

N/M

N/A

In today's video, Greg looks at who are the best at delighting users in the social media space and explores ways Facebook can overcome its low ranking, including integrating more tightly into Apple (Nasdaq: AAPL  ) 's iOS.

Scored separated in the personal computers category, Apple achieved an ACSI score of 87, higher than the entire social media industry. Does that customer delight translate into being a good investment, especially coming off the recent earnings call? If you are looking for a recommendation on Apple along with continuing updates and guidance on the company whenever news breaks, we've created a brand new report that details when to buy and sell Apple. To get started, just click here now.

Greg Robleto has positions in Apple, Facebook, Google, and LinkedIn. The Motley Fool owns shares of Apple, Facebook, Google, and LinkedIn. Motley Fool newsletter services recommend Apple, Facebook, Google, and LinkedIn. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (2) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 28, 2012, at 6:09 PM, Ogoing wrote:

    Facebook had a solid quarter. Wall Street has sky high expectations. Facebook proved that it can do good business, grow user base, make profits and find new ways to monetize. It is a real company. What's not to like? Give it some time. With over 1 billion users worldwide (soon), Facebook revenue and profits can only go up! Add to that China entry (hopefully this year). Many other businesses would love to be in their shoes...

  • Report this Comment On July 29, 2012, at 5:41 PM, TMFShakespeare wrote:

    Thanks for the comment Ogoing, I agree that a lot of companies would be willing to switch places with Facebook. Near 1 billion users is a daunting number. This survey I was referencing was on satisfaction as a customer not as an investor, so the "not to like" most likely had to do with FB adding more Ad placements, switching the home page layout and profiles to Timeline and other such things that may even have aligned FB for potentially a brighter future as a business, but made the users who resist change less happy with the experience.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1959788, ~/Articles/ArticleHandler.aspx, 9/16/2014 7:36:39 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement