After years of stellar performance, McDonald's
Where McDonald's has been
While revenues have increased 16% over the past two years, margins have been feeling some pressure in recent quarters mostly due to higher input costs. All fast-food companies are facing this challenge, but their stock performances year to date are as varied as their menu offerings.
MCD Total Return Price data by YCharts
Wendy's
Relative newcomer Chipotle Mexican Grill's
Here's what to expect from McDonald's for the rest of this year.
Rising input costs
Beef, chicken, wheat, corn, and dairy products are prominent ingredients in McDonald's menu. As the ongoing and severe U.S. drought plays out, major producers of these commodities are forcibly raising their prices, which affects McDonald's input costs. McDonald's noted these anticipated rising input costs in its 2011 10-K and its most recent quarterly report. Historically, McDonald's has successfully hedged commodity costs, but a prolonged U.S. drought could negatively affect the company's bottom line.
Prolonged global economic woes
Aside from the U.S. and Canada, McDonald's major markets include the U.K., France, Germany, China, Japan, and Australia. In total, these markets comprise 70% of the company's revenues. Although comparable store sales growth and market share are holding up, McDonald's cited European austerity and challenging economies measures as putting pressure on the industry. Lackluster overseas economies can challenge companies with vast global footprints -- like McDonald's and Yum! Brands.
Although comparable store sales and market share are holding strong, McDonald's cited European austerity measures as a problem.
|
Company |
Total Number of Locations Worldwide |
Percentage of Locations Outside the U.S. |
|---|---|---|
| McDonald's | 33,510 | 68% |
| Wendy's | 6,594 | 5% |
| Yum! Brands | 37,000 | 51% |
| Panera Bread | 1,541 | Less than 1% |
| Chipotle Mexican Grill | 1,316 | Less than 1% |
Sources: Companies' 2011 annual reports.
Global dominance comes with its advantages and its challenges. And most recently, McDonald's has been a victim of its own successes. With a mere fraction of its total locations outside the U.S., small-fry competitors Wendy's, Panera, and Chipotle have remained immune from these issues.
Spicy competition
While Yum! and Wendy's are fast-food forces to be reckoned with, industry disrupters Panera and Chipotle are serious contenders to watch as they continually zest things up in this space. Founded in 1981 and 1993, respectively, Panera and Chipotle each boast a few decades worth of smart growth. Both companies offer healthy and refreshing alternatives to burgers and fries, boast very little debt on their balance sheets, and enjoy solid cash flows allowing them the fortitude to expand into new markets, make capital expenditures, and buy back shares.
McDonald's response to these rivals has been fourfold: placing renewed emphasis on brand imaging, launching premium products, offering healthier menu options, and remodeling restaurants. So far, these efforts have paid off: McDonald's enjoyed its ninth consecutive year of same-store-sales growth last year.
Foolish bottom line
As you review your portfolio's midyear performance, keep in mind McDonald's merits, prospects, and challenges for the rest of 2012 and beyond.
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