Facebook (Nasdaq: FB ) was on the brink of its first earnings report when a report came out from independent eye-tracking company EyeTrackShop that Facebook was underperforming in its mobile ad placements. In today's video, Greg delves into how Facebook is actually thinking outside the box in regard to ad revenue in ways that eye-tracking cannot accurately track. These changes are reshaping the way we’ll consume ads on Facebook going forward.
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