Is This the Worst Company in Retail?

Consumer goods analyst Austin Smith talks about why he thinks J.C. Penney might be the worst retail stock. While investors had high hopes for its turnaround strategy and Apple whiz Ron Johnson stepping in, the company is now struggling to determine whether to adhere to its old discount strategy or something new. With more layoffs, a failing pricing strategy, and declining same-stores sales, the future does not look bright for J.C. Penney. 

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Austin Smith owns shares of Apple. Isaac Pino has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple. Motley Fool newsletter services recommend Apple and Coach. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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  • Report this Comment On August 04, 2012, at 1:42 PM, foolforylovinu wrote:

    I think the flat, every day low prices are great at JCP. Worked for Walmart, why are customers rejecting the same thing at JC Penneys?

  • Report this Comment On August 05, 2012, at 1:42 PM, TMFBWItime wrote:


    I think this is a case of an identity crisis. Customers have been programmed to expect enormous discounts at Penneys, even if they are really just an illusion. Now CEO Ron Johnson has even admitted that customers seem confused about the new strategy and JC Penney has started to go back towards its discount roots.

    Thanks for the comment.

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J.C. Penney CAPS Rating: *