Does Amazon Really Want to Be the Next Zynga?

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today. (Nasdsaq: AMZN) apparently isn't afraid to dive into crowded markets.

The leading online retailer is introducing its first social game this week. Living Classics is a moving object game. Players essentially analyze live illustrations, clicking away at the animated objects that are moving.

It may sound silly, but it's perfectly reasonable to the countless folks playing hidden and moving object games on Facebook (Nasdaq: FB  ) .

Amazon Game Studios is giving its first name a literary spin in honor of its bibliophile fan base. After all, the illustrations take players into the pages of colorful classics, including The Wizard of Oz and King Arthur. The first level involves finding foxes that have wandered into Alice in Wonderland.

Living Classics debuted on Facebook, and a little tire kicking yesterday revealed a game that pulls on the same viral and monetization strings as social gaming giant Zynga (Nasdaq: ZNGA  ) . Players are encouraged to share their achievements through their Facebook feeds, invite friends to play along, and pay up with real money when they run out of virtual currency to unlock higher levels.

It remains to be seen what Amazon has to gain here. There's a reason why Facebook prefers to be an agnostic platform than to dabble into proprietary games that developers may interpret as a competitive threat or a conflict of interest.

If Amazon wants to keep game makers happy, competing against them may not be the best move. However, there's plenty to gain if Amazon scores a hit, especially if it can eventually woo gamers to embrace the company's many digital media platforms.

The ultimate moving object here is Amazon. It may seem crazy to be throwing its hat into this cluttered ring where even the market leader is getting clobbered, but it just may be crazy like a fox if it has greater motives for this move.

Fox and the hound
It seems as if everybody wants to be Zynga, even though the social gaming pioneer appears to be unloved at the moment. A new premium report is available detailing Zynga's challenges and opportunities. Want more? The report includes a free year of updates. Check it out now.  Or if Facebook’s more your fancy, especially as it’s now trading well below its IPO prices, you can check out the Fool’s premium report on the social networking giant, as well, right here.

The Motley Fool owns shares of and Facebook. Motley Fool newsletter services have recommended buying shares of and Facebook. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz was quick to find the foxes. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1976519, ~/Articles/ArticleHandler.aspx, 10/28/2016 6:23:07 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 9 hours ago Sponsored by:
DOW 18,169.68 -29.65 -0.16%
S&P 500 2,133.04 -6.39 -0.30%
NASD 5,215.97 -34.29 -0.65%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/27/2016 4:00 PM
FB $129.69 Down -1.35 -1.03%
Facebook CAPS Rating: ***
ZNGA $2.78 Down -0.04 -1.42%
Zynga CAPS Rating: *