The Golden Age of RadioShack in 2012?

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Yes, RadioShack (NYSE: RSH  ) is another retailer declining in the face of online shopping. When fellow Fools Andrew Marder and Michael Lewis wrote their negative takes, they barely had to edit its recent quarterly report to make their bear arguments. But where there's a contrarian view, there can be outsized returns. So what are the reasons to tune in to RadioShack's stock? Could the company actually survive even though many believe it has already played its swan song?

Before a turnaround can happen for the retailer, it must be able to survive in the near term. What are its chances? Well, it depends how well it does in the near term. The company has more than $500 million in cash and equivalents, and its next debt repayment of $375 million is due in August 2013. By suspending its dividend, which, strangely, executives felt comfortable enough doubling not even one year ago in 2011 from $0.25 to $0.50 per share, the company will save $50 million per year. This $50 million saved from dividends can help cover its interest expenses, which only total $31 million within the next year.

Beyond interest and debt, the company is contractually obligated to pay its leases and product and marketing agreements, which within the next year total $195 million and $316 million, respectively. While the company's credit has recently been downgraded to junk status, it still has $390 million available of a $450 million revolving credit facility through early 2016 to help it survive.

So obviously, if RadioShack's customer base doesn't desert the store entirely, it seems likely that the company can survive in the near term. And while it's no guarantee of anything, the recent insider buying by executives does give an investor comfort that the company at least doesn't expect to go bankrupt in the near term. Or the buying could prove how disconnected the executives are from reality, but this article is trying to make the favorable case.

Next comes the difficult part for RadioShack. Sales have stalled, so can it pivot and bring back customers, or will it be a slightly smaller Best Buy (NYSE: BBY  ) , or slightly larger Best Buy kiosk? For an idea, I would usually turn to the annual report. However, the most recent annual report lists very little in strategic direction. In summary, CEO Jim Gooch basically says RadioShack will focus on cellphones and tying together its bricks-and-mortar stores with its website. Jim, welcome to the year 2000.

In the most recent conference call, however, Gooch enlightened us a little more. He spoke of a "significant brand refresh" that will help "contemporize our brand, and raise consumer awareness of our Mobility business." The advertising firm Grey New York is helping, which is the same firm famous for the E*TRADE (Nasdaq: ETFC  ) talking and stock-trading baby. For E*TRADE, that first Super Bowl ad increased unique visitors to its website 86% in the following week and increased applications for a brokerage account 19% compared to the average.

Gooch also discussed more training for store associates, which will help them better explain complicated phone plans, and upsell customers on accessories and warranties. The company established a franchise agreement for Southeast Asia and a joint venture for China while planning to open 50 stores in Mexico.

In terms of lease flexibility, CFO Dorvin Lively said the company has "generally over 1,000 leases coming due every year." RadioShack, as opposed to Best Buy, actually has fewer U.S. stores now, at about 4,500, than it did 10 years ago, at about 5,300. Best Buy has more than doubled its store count over the past decade from about 480 stores to 1,100.

The company also will work to improve its roughly 1,500 unprofitable Target Mobile centers by working with Target (NYSE: TGT  ) to optimize staffing and adding prepaid phones. Gooch says that even though the Target partnership hasn't met goals yet, both RadioShack and Target "remain very committed to this program."

Overall, if RadioShack is going to pivot to a more enticing model, executives are keeping it a secret. RadioShack's current path will lead them to be squeezed by cellphone makers, carriers, and Target. If you buy this stock, you should hope for a change in management's strategy, or simply a change in management.

A potential path
One such strategy could be finding a better niche, like GameStop (NYSE: GME  ) did. GameStop, although having a rough last year when its net income fell more than 16%, caters to a dedicated, enthusiastic gaming audience that offers a marketplace to trade in old games and devices that may take considerable effort to sell online. It also jumped into the online game distribution model to make sure it stays relevant for the new generation of gaming.

Perhaps I'm wrong, and mobile will be RadioShack's niche, but it seems to be too crowded of a space to survive.

Tune in or out?
Unlike my colleagues, I think RadioShack has a better chance than most believe. But it has to utilize its precious time to come up with profit-driving strategies. Add better strategy to a refreshed brand, and you could get another iconic business worth another century of profits.

If you'd rather not bet on such a skeptical turnaround, check out our free report: "Middle-Class Millionaire-Makers: 3 Stocks Wall Street's Too Rich to Notice." It highlights great Peter Lynch-style stocks with recognizable brands that often fly under the radar of traditional traders. Check it out now!

Fool contributor Dan Newman holds no position in any of the above companies. Follow him @TMFHelloNewman.

The Motley Fool owns shares of GameStop, Best Buy, and RadioShack. Motley Fool newsletter services have recommended writing covered calls on GameStop. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.


Read/Post Comments (2) | Recommend This Article (4)

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  • Report this Comment On August 09, 2012, at 3:37 PM, wcforeman wrote:

    Maybe it's just me but this sounds like the same strategy that RS has spouted for years now. If you have been in a RS lately part of the problem is evident. I go in for whatever inexpensive yet highly profitable part but have to wait in line for 15 minutes why the 2 associates wheel and deal with a new or existing cell customer, and then when I do make it up to the checkout there is no concern for what I am buying(something to go with it or some related suggestion) no they want to know if I want to upgrade my cell. now granted the first time it was worth a 5 dollar coupon, but after that it's just an annoyance. RS needs to either staff their stores better or have someone specifically for cell customers so the rest of us can feel wanted for our business as well. Also gone are the days of the overpriced accessories you have got to price more comepetively, if it says China it's the same junk everyone else is selling just higher priced. Good luck Mr. Gooch.

  • Report this Comment On August 10, 2012, at 12:13 AM, BenFE08 wrote:

    "CEO Jim Gooch basically says RadioShack will focus on cellphones and tying together its bricks-and-mortar stores with its website. Jim, welcome to the year 2000.

    In the most recent conference call, however, Gooch enlightened us a little more. He spoke of a "significant brand refresh" that will help "contemporize our brand, and raise consumer awareness of our Mobility business." "

    And THIS is why RSH is in the toilet. You have money men with NO retail experience running a retail electronics company.

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