Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.
What: Millennial Media
So what: Millennial boosted the apps running its ad platform by 17%. There are now more than 35,000 apps displaying Millennial's ads to 140 million unique users in the United States, according to the company's latest statements. CEO Paul Palmieri noted that the discrepancy between mobile ad costs and mobile ad reach is narrowing, which provides positive tailwinds for the company as well. Palmieri also noted that 75 of the top 100 Ad Age advertisers in 2011 are now Millennial clients.
Now what: Millennial still expects adjusted EBITDA to be negative for the full year, and the company actually decreased the losses expected in its latest guidance by a small amount. Mobile ad monetization hasn't become a cash cow for Millennial yet, but the company's still valued at under $1 billion by market cap. The company may present a very attractive buyout candidate for one of several Internet giants if long-term mobile monetization trends continue to improve.
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