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Why This Grocer Beat Estimates and Then Sold Off

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The Fresh Market (Nasdaq: TFM  ) , a specialty grocer with a focus on – surprise -- fresh produce, reported results for the quarter ended July 31 on Wednesday, before the bell. Shares fell more than 5% for the day. Should investors follow suit and put their bear hats on, or is this a nice opportunity to pick up a few extra shares? Let’s try to read between the lines and see what the numbers tell us about the company’s prospects.

The breakdown
Net income rose 27% to $13.3 million, from $10.5 million in the year ago quarter, as the $0.28 EPS figure beat analyst estimates by a penny per share. Revenues came in at $313 million -- growing by 20% from last year -- beating analyst expectations by nearly $5 million.

Comparable store sales grew at an 8% clip, and the company’s operating margin reached 6.9%, which is exceptional for grocers. With a net profit margin at almost 5%, The Fresh Market outperforms most of its competition, with average net margins for the industry hovering at 2%. Inflated food prices, due to the recent drought this year, could hurt the company’s high margins, though they would also affect other competitors in the industry.

Good metrics aside, Fresh Market stock ain’t cheap. With FY 2012 EPS projected to come in between $1.33 and $1.38, it currently trades at over 40 times forward earnings.

So, while there appears to be a high amount of growth priced into the stock already, I agree with fellow Fool Andrew Marder when he writes about the company’s potential growth due to expansion initiatives underway on the West Coast. The Fresh Market is about a sixth of the size of the national high-margin grocer Whole Foods Market (Nasdaq: WFM  ) , which may be one of the reasons the Fresh Market trades at a premium. 

So, what happened?
It’s confusing when companies beat expectations and their shares subsequently sell off. So why did Fresh Market shares fall so dramatically after reporting such impressive results?

In some cases, this is due to the "whisper number," which is a number – which often differs from  official analyst estimates -- which Wall Street professionals often grow to expect as conditions at the company change during the quarter, or analyst estimates are thought to be dated. This may be the cause for Fresh Market’s fall. 

There are certainly worse grocers to invest in, though. SUPERVALU (NYSE: SVU  ) , for example, which is down around 70% for the year. Its margins are -- wait, did you say margins? SUPERVALU doesn’t have those, silly! It loses $0.03 on every $1.00 of sales, and has negative returns on equity, assets, and investment. Talk about needing a cleanup on aisle three.

The rise of high-quality grocers doesn’t appear to be over, yet. Whole Foods stock has gone up around 40% this year, and Fresh Market shares are up over 50% year to date, spurred on by margins far higher than the industry average. Both companies are definitively for growth investors; neither pays a dividend, and both trade around 40 to 50 times earnings. Basically, we're dealing with two stocks that are likely to be much more volatile than the market, so keep this in mind before investing.

If you’re a Whole Foods investor, or just interested in a company that’s become the retail story of the 21st century, make sure to check out our premium report on the company. Inside, Fool analysts breakdown not only what makes Whole Foods such an amazing stock story, but also give you updates and guidance going forward. Just click here to get started now.

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Fool contributor John Divine owns none of the stocks mentioned in the story above. He is fortunate to be paid in Twizzlers, so he never has to go to the grocery store. You can follow him on Twitter @divinebizkid and on Motley Fool CAPS @TMFDivine.

The Motley Fool owns shares of SUPERVALU and Whole Foods Market. Motley Fool newsletter services have recommended buying shares of Whole Foods Market and The Fresh Market. Motley Fool newsletter services have recommended buying calls on SUPERVALU. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.


Read/Post Comments (7) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 31, 2012, at 6:09 AM, Bodagetta wrote:

    You never really make your case. Seems just a carrot to get readers to pay for the "real" story: Why I don't typically follow the Fool anymore.

  • Report this Comment On August 31, 2012, at 12:53 PM, besmartok wrote:

    John Divine should be embarrassed for himself.

    Learn basic accounting principals before you write idiotic articles.

    YOU ARE A CERTIFIED IMBECILE!

    Its margins are -- wait, did you say margins? SUPERVALU doesn’t have those, silly! It loses $0.03 on every $1.00 of sales, and has negative returns on equity, assets, and investment. Talk about needing a cleanup on aisle three.

    WRONG!! you IDIOT!

    cleanup in aisle three. YOU ARE SO IGNORANT!!

    Get a life!

  • Report this Comment On August 31, 2012, at 12:55 PM, besmartok wrote:

    Maybe you should read more and realize that Supervalu has over 1 billion in cash flow (any idea where that comes from), pays down its debt, just refinanced its debt, and is profitable (any idea how they are profitable), and took certain write-downs.

    Maybe you should stop trying to be a comedian and grown some brains?

  • Report this Comment On August 31, 2012, at 12:57 PM, besmartok wrote:

    keep writing articles like this and Motley Fool with be the Joke out there!

    Supervalu is Profitable, cash flow over 1 billion, and has hired investment bankers to sell the company.

    Are you short shares, or just an imbecile?

  • Report this Comment On August 31, 2012, at 1:43 PM, TMFDivine wrote:

    @Bodagetta

    I certainly could have focused more on what caused it to drop; I do believe it dropped because The Fresh Market (TFM) failed to reach the "whisper number," as I mentioned, but I didn't feel I was justified in expounding on that since it's a bit esoteric. I decided I could better serve readers by emphasizing the positive metrics and the potential for growth in TFM's underlying business.

    I do appreciate your feedback. I wasn't trying to mislead anyone so I apologize if it came off that way and I'll be more mindful of that in the future.

  • Report this Comment On August 31, 2012, at 2:02 PM, TMFDivine wrote:

    @besmartok

    SUPERVALU's net margins are -3%, and its ROI, ROE, and ROA are all negative. Perhaps you are using different numbers? I would be interested to know what inputs you are using that arrive at positive net margins, ROI, ROE, and ROA.

    I should mention that I didn't criticize the company's cash flow anywhere in this piece, so it seems like we are comparing apples to oranges.

    To address your final question, the Motley Fool has a disclosure policy and takes it very seriously. I don't have any financial interests in any of the companies above, and if I did it would say as much in the disclosure directly below the article.

    Thank you and feel free to email me the sources you used that give different financial results.

  • Report this Comment On September 04, 2012, at 12:34 PM, besmartok wrote:

    John Divine, are you really this lame? You fail to understand basic principals of slanted bias reporting. You really need to brush up on your knowledge because when you write, you sound very ignorant.

    But to answer your question, take a look at Supervalu's numbers using EBIT because they were taking non-recurring charges for items such as asset impairment, store closures, or other costs which are non-cash.

    All you have to do is spend some time and realize supervalu generates almost 1 billion in EBIT the past year.

    So stop twisting your negative distorted writings to enhance the 86 million shares short position. You should do some research and write a good article on Supervalu since you claim to be unbiased.

    Give me a break. Do you research and realize that Supervalu return on capital exceeds the cost of capital. And that is a good thing.

    Perhaps you should look for a new line of work? CUB foods is hiring.

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Related Tickers

5/17/2013 4:00 PM
WFM $103.77 Up +1.73 +1.70%
Whole Foods Market CAPS Rating: ****
TFM $45.56 Up +0.56 +1.24%
The Fresh Market CAPS Rating: ***
SVU $6.95 Up +0.26 +3.89%
Supervalu CAPS Rating: ***

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