Will the Apple TV be coming soon? Tech investors everywhere have been clamoring, and with the rumor mill constantly abuzz, Fool.com tech editor Andrew Tonner explains that the new Apple TV may not be a full-sized TV, but rather a set-top box. It will be icon-based, resembling an iPad, but the win for consumers is that it will be DVR-based so you watch streaming and on-demand.

Apple is the most influential company in technology and has delivered market-smashing returns for those lucky enough to invest in the company. However, with the impending release of the iPhone 5 and Apple TV on the horizon, the stakes have never been higher for the company. If you’re looking for a recommendation on how to play Apple along with continuing updates and guidance on the company whenever news breaks, we’ve created a brand new report that details when to buy and sell Apple. To get started, just click here now.