Coffee may be better for you than you think.
Green Mountain Coffee Roasters
The Wellness Brewed line of K-Cups adds antioxidant vitamins and other wellness boosts to coffee, tea, and fruit brews.
It's a no-brainer. We've seen what vitamin-stoked H2O has done for the bottled water industry. Coca-Cola
Green Mountain is going with six varieties. Two of them will be coffees. One will pack an antioxidant blend rich in vitamins C and E, while the Focus Blend will come with a kick of brain-tickling and stress-reducing Theanine. There will also be two flavors of Hain Celestial's
The drinks will be initially available only online, starting at a reasonable $17.49 for a 24-count box.
Do java sippers want antioxidant vitamins and cognitive-enhancing Theanine in their beverages? Clearly adding vitamins and minerals to bottled water has been a hit, but Coca-Cola has struggled with its Diet Coke Plus cola.
Green Mountain knows what it's doing. Its K-Cup patents expire in 10 days, and branching out into niche-specific products will help cultivate loyalty. Just because you may not care to get an antioxidant boost in your morning coffee doesn't mean that your spouse or your neighbor wouldn't appreciate the option. The reason there are roughly 200 K-Cup varieties is because there is no brew that is universally loved.
Brew ha ha
The best coffee beans are imported, but there are many great American companies exporting their products and business models. A special report singles out three American companies set to dominate the world. It's free, but it won't be available forever. Check it out now.