Supervalu (NYSE: SVU ) aims to launch its new single serve coffee pods, which will be compatible with leading brewing systems. Though it won't be a big needle mover for the company, the pods will begin being sold this month at 1,100 locations. This move comes as more of a blow to Green Mountain Coffee Roasters (Nasdaq: GMCR ) . Both companies face uncertain futures, but there's a big probability that GMCR will downsize to a lower cost manufacturer with a narrow margin, with Supervalu possibly selling off to private companies.
With Green Mountain as cheap as it's ever been, many investors are wondering whether this is the end of the former market darling, or the perfect entry point for an enourmous rebound. You can find our recommendation for how to play the company in our new premium research report. In it, you'll find everything you need to know about Green Mountain, including whether it's a buy at today's prices. Click here for instant access.