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5 Things Apple Won't Say on Wednesday

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The iPhone 5 launch on Wednesday, Sept. 12, is sure to be the most important event for tech investors this year. The Motley Fool will be hosting a live chat where our top tech analysts will answer your questions and break down what the announcement means for Apple and tech investors everywhere. Be sure to swing by at 12:45 p.m. ET next Wednesday for all your coverage of Apple's next big announcement.

The clock is ticking. We're now just days away from Apple's (Nasdaq: AAPL  ) iPhone 5 unveiling, and even the Apple shorts are moving out the way, having let the world's most valuable tech name steamroll toward fresh all-time highs this past week.

We've heard plenty about what Apple is likely to announce on Wednesday. So instead of rehashing the rumors, let's dive into the things that investors, fans, and potential smartphone buyers are unlikely to hear.

1. "We call it the iTV!"
There was plenty of buzz earlier this year that Apple would roll out a full-fledged high-def TV. The design would be slick. The remote control would be a touchscreen iOS work of wonder. After all, if Steve Jobs finally "cracked" the code in the realm of smart televisions -- as he told his biographer shortly before he passed away last year -- Apple would have no choice but to honor his legacy by putting out Jobs' final toy.

Well, no one expects a TV to come out in time for this year's holiday shopping season. Apple reportedly hasn't been able to negotiate with cable networks to deliver the programming service it thinks it needs to raise the bar in video consumption.

For now, Apple is now forced to dream smaller and possibly work on improving its set-top Apple TV box before it can become a true TV star.

2. "The iPhone screen is now as big as the leading Android devices."
It's hard to go by allegedly leaked photos, but it seems as if the iPhone 5 is getting a bigger screen. The revolutionary phone's 3.5-inch screen just isn't cutting it. However, it seems as if Apple is settling for closer to a 4-inch screen.

Apple apparently isn't ready to take on Samsung's 4.8-inch Samsung Galaxy S III or the even larger 5.5-inch Galaxy Note II, but it appears to be half-inching closer and closer.

3. "You're going to love our new music-discovery service."
Despite Friday's news that Apple would roll out a Pandora (NYSE: P  ) killer, even the sources are discussing what's currently happening simply as licensing negotiations. It doesn't seem as if a full-blown service is something Apple will have ready in time.

Sure, streaming music is a big part of the smartphone experience. Nokia (NYSE: NOK  ) introduced Nokia Music this week, a streaming service that it will make available to Lumia smartphone owners at no additional cost.

How can Apple let Nokia beat it to the punch? Well, you know Apple. It won't put something out until it's ready. The reason you won't see an Apple HDTV this season is the same reason you won't see Apple's Pandora clone.

4. "We're not going to let Amazon beat us on tablet data plans."
One of the more interesting announcements out of (Nasdaq: AMZN  ) on Thursday is that it will offer a 4G LTE data plan on its high-end Kindle Fire for a flat fee of $50 a year.

Don't get too excited. The plan comes with only 250 megs of monthly data from AT&T (NYSE: T  ) . This will appeal primarily to folks who typically have reliable Wi-Fi but need a little bit of bandwidth every now and then. However, a similar plan for iPad owners on the same wireless carrier would set them back $180 over the course of the year.

Amazon must be doing some kind of subsidizing to get this special pricing. Either way, it's introducing a new wrinkle here by trying to compete on the price of connectivity. Apple may need to respond eventually, but it's too soon to go down that road just yet.

5. "Ladies and gentlemen ... say hello to the iPhone 4GS"
What's in a name? Plenty. Investors were mostly disappointed last fall when Apple unveiled the 4S. They were hoping for the iPhone 5 and all of the rumored features that came with it. They wanted a radical redesign, 4G LTE connectivity, and NFC chips.

Well, they'll probably get two out of three on Wednesday -- and they'll definitely get the iPhone 5 name. Having a shadowy "5" on the media invitations pretty much cements that certainty. Even if the upgrades ultimately prove to be minor, Apple knows the market's been clamoring for the iPhone 5 in name at least.

Apple will keep around the 4S as a cheaper alternative to the iPhone 5 the way it has in recent upgrades, but there will be an iPhone 5 queue at an Apple Store near you later this month.

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The Motley Fool owns shares of Apple and Motley Fool newsletter services have recommended buying shares of Apple and and creating a bull call spread position in Apple. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz calls them as he sees them. He owns no shares in any of the stocks in this story and is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Motley Fool has a disclosure policy.

Read/Post Comments (8) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 09, 2012, at 7:33 PM, techy46 wrote:

    You know there a queue at McDonalds for lunch everyday to but that doesn't mean their food is any good.

    It's going the be realy interesting to see if Apple can bring out an iPhone 5 with hardware and software to beat the recenly released Nokia Lumia 920 and at what price. It has too include screen larger than 4", better camera and at least equal Drive, Maps, Music and Transport services that work off and on line. Apple will match processor, memory and storage as those are off the shelf components now. Apple really needs that miniPad too.

  • Report this Comment On September 09, 2012, at 9:34 PM, dgresl00 wrote:

    Techy46 - Keep trying. Imagine if you had thrown in the towel and bought Apple 200% -300% ago. Apple's products simply work and are admired and adored by a majority of the public (ex the few haters like yourself). Are you really Steve Ballmer?

  • Report this Comment On September 10, 2012, at 12:02 AM, liztonio wrote:

    "Apple apparently isn't ready to take on Samsung's 4.8-inch Samsung Galaxy S III or the even larger 5.5-inch Galaxy Note II, but it appears to be half-inching closer and closer."

    That sounds like you are saying Apple as been increasing the size every year. If by closer and closer you mean 5 years, then ok...

    Let's see... at this rate...iPhone with 4.5 inch screen in ... get ready.... 2017. Man, can't wait!!

  • Report this Comment On September 10, 2012, at 3:03 AM, ajaykc wrote:


    It appears that you are Steve Jobs. When Apple fans loose on features then they tout stock price as if apple was sharing that wealth with their customers.

    Your argument that "iPhone just works" doesn't hold water. Do you mean other phones don't work? At least 80% population of this world lives without iPhone and they can perfectly communicate with their loved ones without Facetime.

  • Report this Comment On September 10, 2012, at 11:03 AM, Harker207 wrote:

    There are several consumers, myself included, who wouldn't want a 5.5" screen phone in their pocket. At a certain point, if you want more screen real estate, you get a tablet, not a phone. Apple is trying to toe that line, I imagine, between the most screen for your buck and what you can fit in your jeans without looking like an idiot.

  • Report this Comment On September 10, 2012, at 11:06 AM, Harker207 wrote:

    Now, NFC and a functional i-Wallet to go with the vague promises inherent in Passbook? Yes please. It's embarassing to Apple that Droids have been able to do this for a while and the iPhone can't.

  • Report this Comment On September 10, 2012, at 6:00 PM, jerminator80 wrote:

    can't wait for Samsung to sue them on anything they release in the tv world.

    "hey, your tv is rectangular with a thin bezel we're suing you!"

    "hey you can use you ios device to control your tv, we're gonna sue you for that"

  • Report this Comment On September 11, 2012, at 6:44 PM, 48ozhalfgallons wrote:

    I keep reminding myself that the only Apple product I purchased cost $3800 and became useless within three years. All my more up-to-date Jobs were handed to me including a $4000 Powerbook G4 which became useless to the benefactor after about 3 years, because no one uses Firewire and everyone else was well into USB 2. It's great for checking email, though. I love free Apple stuff because It challenges me to find work-a-rounds and kernels to do all the stuff everyone who doesn't use Apple computers can do.

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