Deckers Outdoor: Tomorrow's Monster Stock

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

Stocks climbing to 10 times their original price are rare breeds -- but they're not impossible to find. Especially when you have Fools for friends. 

The market's best stocks include companies that have risen dozens of times in value by taking advantage of the market's weaknesses. These aren't penny stocks; they're viable companies with sound business prospects that are achieving phenomenal returns. Finding just one or two of these monstrously successful firms can help you establish a winning portfolio.

Stalking the monster
To find tomorrow's winners, we've enlisted the help of more than 180,000 monster trackers at Motley Fool CAPS who have successfully picked stocks that have doubled, tripled, or even quadrupled in price. This week All-Star member tradingfool1 gives us footwear maker Deckers Outdoor (Nasdaq: DECK  ) as his next monster pick. He made his mark with Ford, which surged 600% after he picked it to outperform the S&P 500, which rose only 76% in the same time frame.

Of course, you shouldn't jump into the breach just because an All-Star stock picker did. Just consider this a starting point for your own research of extreme buying opportunities.

Deckers Outdoor Snapshot

Market Cap $1.8 billion
Revenues, TTM $1.4 billion
1-Yr. Stock Return (52.4%)
Return on Investment 24.8%
Est. 5-Yr. EPS Growth 16.6%
Dividend & Yield N/A, N/A
Recent Price $47.97
CAPS Rating (out of 5) ***

Sources:, Motley Fool CAPS. TTM = trailing 12 months.

A kick in the head
There's no arguing with the characterization of Deckers performance as being, as the old joke goes, one of the "Lee sisters": ugly, beastly, and ghastly. After guiding to subpar performance for 2012 earlier this year, the boot maker has followed through with dismal operations beset by rising sheepskin prices and the costs associated with opening new stores.

One thing I don't think is an issue is whether or not it's a fad. Deckers put that issue to rest years ago, and while consumer tastes come and go, its ability to grow sales while refreshing its fashion line-up confirms it's no Heelys skate shoe. An analyst just said yesterday that the brand has "faded" because he saw its iconic Ugg boots appearing on a flash-sale site after years of prices rarely being discounted, but then allowed it might be weather-related.

Value is what you get
Because 87% of its revenues last year were tied into the Ugg line, Deckers is going to rise and fall based on the brand's performance, and the impact of Europe's financial mismanagement continues to weigh heavily on it as sales plunged almost 15% on the Continent. It's not alone, as even mighty Nike (NYSE: NKE  ) had to restructure its Western European operations, and Wolverine Worldwide (NYSE: WWW  ) missed projections because it counts on the region for a quarter of its revenues.

Domestic sales, though, remained strong for Deckers, surging 37% and helping to boost consolidated revenues 13%, which beat management's expectations of 8% growth. Losses were also narrower than anticipated, but were much worse than the year-ago period.

I look at Deckers in a light similar to that of handbag maker Coach (NYSE: COH  ) . The darling of the upward aspirational, its bags once skated the brink of irrelevance for being ubiquitous, and today it faces new competition from rivals like Michael Kors (NYSE: KORS  ) . Yet it's still acknowledged as a quality brand for which consumers are willing to pay a premium.

Price is what you pay
Deckers' problems stem from forces beyond its control, and while that can pose a problem in the short-term, it doesn't necessarily indicate any issue with the business itself. The stock is down sharply today because of those analyst comments mentioned earlier, trading at almost 11 times past earnings and less than 10 times estimates. But with a lean and clean balance sheet, it is able to remain nimble despite analysts forecasting just 12% annual EPS growth over the next five years. That's a far cry from the 37% it was knocking out over the last five years and suggests Wall Street is simply piling on here.

I happen to agree with CAPS member MACDguy, who says its issues are transitory. "Their domestic sales of their primary brand grew in the double digits, Sanuk appears to have been a timely good buy, there direct online sales are finding traction, and Asian markets offer ample growth opportunity." Tell me in the comments section below whether you think Wall Street's got it right and Deckers Outdoor is suffering from brand fatigue.

A chance for scary growth
Deckers used to rule the retail roost, but The Motley Fool has found three companies ready to dominate now. Coach is one of them -- you can find out what the other two stocks are by downloading our free report. Just click here to receive it.

Fool contributor Rich Duprey owns shares of Nike, but he holds no other position in any company mentioned. Click here to see his holdings and a short bio. The Motley Fool owns shares of Coach. Motley Fool newsletter services have recommended buying shares of Coach and Nike. Motley Fool newsletter services have recommended creating a diagonal call position in Nike. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

Read/Post Comments (2) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 18, 2012, at 5:19 PM, Mwojnarowicz wrote:

    Interesting dip today. Mr Poser says a flash website is highlighting a high mark down on UGGS! This indicates a slow start to the selling season per him.

    Not sure who's site it was and how this translates into a slow season?

    Full disclosure: I am long on Deck

  • Report this Comment On September 19, 2012, at 12:16 AM, aupti wrote:

    The "sale" of 24 hour that sam poser talks about is non accessible!

    You have to register to the site to even see it, and then it doesn't work - I tried.

    I think it was definitely manipulated to save the shorts from what happened in friday, and what could have been a huge short squeeze with 40% short interest of float (not including buy back undisclosed).

    This is so unbelievable and timely that Sam Poser, if he was a professional, would have asked himself why "he got an email alerting him about a 24 hour sale of Uggs" suddenly on monday morning.

    I am disgusted by wall street.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2021305, ~/Articles/ArticleHandler.aspx, 5/27/2016 8:30:12 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 11 hours ago Sponsored by:
DOW 17,828.29 -23.22 -0.13%
S&P 500 2,090.10 -0.44 -0.02%
NASD 4,901.77 6.88 0.14%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

5/26/2016 4:00 PM
DECK $49.25 Up +0.30 +0.61%
Deckers Outdoor CAPS Rating: ****
COH $39.33 Down -0.18 -0.46%
Coach CAPS Rating: ****
KORS $41.82 Up +0.02 +0.05%
Michael Kors Holdi… CAPS Rating: ****
NKE $55.84 Down -0.15 -0.27%
Nike CAPS Rating: *****
WWW $17.64 Up +0.24 +1.38%
Wolverine World Wi… CAPS Rating: *****