Apple's(AAPL 1.27%) iPhone 5 mapping software is being panned in the United States. While it's undeniable that Apple's Maps needs refinement, it's also true that consumers like familiarity, in which case anything short of Google(GOOGL 0.55%) Maps would be likely to elicit gripes.
In China, on the other hand, Apple went with the top mapping software -- AutoNavi -- and thus far, Chinese users seem plenty pleased. This is a market where Apple has seen nearly $23 billion in sales over the past year, rapidly becoming on par with the American market.
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