What Did Apple Get Right With Maps?

Apple's (NASDAQ: AAPL  ) iPhone 5 mapping software is being panned in the United States. While it's undeniable that Apple's Maps needs refinement, it's also true that consumers like familiarity, in which case anything short of Google (NASDAQ: GOOGL  ) Maps would be likely to elicit gripes.

In China, on the other hand, Apple went with the top mapping software -- AutoNavi -- and thus far, Chinese users seem plenty pleased. This is a market where Apple has seen nearly $23 billion in sales over the past year, rapidly becoming on par with the American market.

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  • Report this Comment On September 27, 2012, at 1:46 AM, Microwave52 wrote:

    An additional catalyst for Apple in China is the Sept. 29 opening of a new store at Hong Kong's Festival Walk shopping mall. This new store is significant because:

    1. The Festival Walk mall is the first high end mall that Mainland Chinese consumers reach on the train coming into Hong Kong from China.

    2. The Festival Walk mall is built on arguably the most high traffic underground (subway) station in Hong Kong. This is the main subway station where mainland Chinese visitors get off of the train from China and can then connect onto the Hong Kong underground network.

    3. Mainland Chinese tourists continue to visit Hong Kong in ever increasing numbers while buying ever increasing volumes of high end name brand products such as clothing and electronics because they know that they're not buying fake products in Hong Kong.

    4. Apple's original Hong Kong store is a bit more difficult to reach than the new Festival Walk location.

    The significance of the location of the new Apple store at the Festival Walk can't be emphasized enough. A very good move by Apple!

  • Report this Comment On September 27, 2012, at 2:34 AM, jordanwi wrote:

    videos writ large: http://i.imgur.com/knnD2.gif

  • Report this Comment On September 27, 2012, at 5:01 AM, JaanS wrote:

    We need to always keep in mind that there are a large number of people out there who absolutely hate Apple - no matter what. They hang out like vultures over a floundering kangaroo just waiting for Apple to stumble. Then they jump all over Apple as if it were the end of the world - blowing everything way out of proportion. If I only had $10 for every pundit who screamed bloody murder about antennagate...

    Actually - Apples Maos is really good. There are indeed a lot of data errors. If you gotta have street view then you are out of luck. If you want bike and mass transit - you will have to wait.

    But at the core, it is good and very very fast. I was running it on iPad 2 on wifi (so not on the road. It did great. It found several places for me, gave accurate directions.

    So - there are problems. It is not the only mapping program that makes errors. In the end these will be worked out over time. But at the base - it really is good.

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