Apple's (NASDAQ: AAPL ) iPhone 5 first-week sales figures fell short of the expected 8 million units, coming in closer to 5 million, well below analyst expectations for the much-anticipated device. But why? Does this mean Apple's game is over?
It's natural to wonder if this means that Apple no longer has what it takes, or that the iPhone 5 was an overhyped product. In today's video, Fool.com analyst Andrew Tonner dispels these myths, pointing to issues of supply -- not demand -- as the primary reason behind lower-than-expected sales. Nonetheless, it's undeniable that maintaining its torrid pace will only get more difficult for Apple down the line. If you're looking for a recommendation on how to play Apple, along with continuing updates and guidance on the company whenever news breaks, we've created a brand-new report that details when to buy and sell. Click here now to get started.