Today, Fool.com analysts Austin Smith and Blake Bos recommend keeping an eye on SodaStream. The company has huge growth rates and a massive short interest, and Blake believes the company has more potential than the short sellers give it credit for. While SodaStream is just making its entrance into the U.S. market, it's a well-established company that's existed in European markets for years.
Even so, the company frequently gets panned as a fad, or as the next Green Mountain Coffee Roasters. That criticism is probably misplaced, and more the result of the similarities between the two companies' devices.
See more in the following video.
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