Atmel Loses Its Touch and Hits a New Low

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Shares of Atmel (Nasdaq: ATML  ) hit a 52-week low on Tuesday. Let's look at how it got here and whether more downside is in store.

How it got here
In July, the microcontroller specialist reported second-quarter earnings. Revenue fell 23% from the year prior to $368.2 million, gross margin plummeted to 44%, and charges associated with restructuring activities in Europe made net income practically non-existent.

The company was able to score the touchscreen microcontroller spot in's (Nasdaq: AMZN  ) new Kindle Fire HD, just as rumored, beating out Ilitek, who supplied it the first time around. That's a high-volume win as one of the better selling Android tablets out there.

More recently, Atmel saw an analyst downgrade from buy to neutral that triggered a brutal sell-off. UBS analyst Steven Eliscu dropped his rating on the stock on the belief that Korean rival Melfas has been earning spots at one of Atmel's important customers, Samsung. Atmel also doesn't have any Apple spots, as Texas Instruments (Nasdaq: TXN  ) and Broadcom (Nasdaq: BRCM  ) provide the dual-chip microcontroller pair in the iPhone 5. With Samsung and Apple being the two smartphone heavyweights, the company might miss out on some of the action.

How it stacks up
Let's see how Atmel compares to some of its microcontroller peers.

ATML data by YCharts.

We'll include some fundamental metrics for a deeper read.



Sales Growth (TTM)

Net Margin (TTM)







Cypress Semiconductor (Nasdaq: CY  )





Texas Instruments










Source: Reuters. TTM = trailing 12 months.

Many semiconductor players are seeing shrinking sales, but Atmel has it worse than others. Cypress is the least profitable of this bunch. Broadcom is seeing strong demand for its Wi-Fi combo chips, which is helping sales. Meanwhile, TI is in the midst of a transition as it restructures its wireless division, so some revenue losses are expected there.

What's next?
Atmel is hoping to ride the touchscreen wave of Microsoft Windows 8. If the next-generation operating system takes off, then Atmel could hitch along for some tablet gains. In the meantime, it will still enjoy Kindle Fire HD unit sales.

One of Atmel's challenges is that touchscreen microcontrollers are somewhat commoditized, limiting its upside even if it scores solid device wins. A more lucrative spot is the applications processor, or the "brains" of a gadget. There's one company whose chips are becoming quite prevalent in today's smartphones and tablets. Click here to read all about it.


Evan Niu, CFA, owns shares of Apple. The Motley Fool owns shares of Apple,, and Microsoft. Motley Fool newsletter services recommend, Apple, and Cypress Semiconductor . Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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