Warren Buffett first invested in Coca-Cola (KO) in 1988 for a simple reason. While Coke was already a universal brand in North America and parts of Europe, it had yet to fully reach its potential internationally, particularly in emerging markets. In the years after Buffett's purchase, Coke went on to be a huge winner for Berkshire Hathaway (BRK.B -0.69%), racking up multibagger returns.
Matt sees the same potential in Starbucks (SBUX 0.47%),whose addictive products and ubiquitous stores have yet to meet their full worldwide potential, including in markets like China, where Starbucks expects to triple its store count over the next few years. Could investing in Starbucks today deliver the same kind of returns that Buffett enjoyed with Coke? Watch today’s video to get Matt's full take.
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