It's Official: iPad Mini Day Is in 1 Week

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After one iPad Mini date rumor fizzled out with no fanfare and another, more reputable one took its place, Apple (Nasdaq: AAPL  ) has now officially sent out media invitations for the event scheduled exactly one week from today. AllThingsD had pegged Oct. 23 as the day, with Reuters promptly backing up that date.

Apple typically sends out invites a week in advance, and the iPad maker has done just that right on schedule. The tag line for the event is "We've got a little more to show you." That's a pretty clear hint that the iPad Mini is set to be the feature presentation. The multi-colored background even implies the device may come in a slew of colors like the new iPod touch.

Source: The Loop.

Apple is said to also be focusing heavily on iBooks at the event, since the most successful 7-inch rival to date has been's (Nasdaq: AMZN  ) Kindle Fire, which naturally taps into Amazon's massive e-book catalog. The Kindle Fire and Google's (Nasdaq: GOOG  ) Nexus 7 are the two competing devices that have the most to lose from the entry of an iPad Mini.

One more thing? How about many more things?
The iPad Mini likely won't be all Apple shows off to the world. There's a wide range of speculation of what else Apple might have on tap, including potentially updating three of its Mac lineups.

There has even been speculation that Apple would unveil an updated version of its latest iPad. This one seems rather far-fetched, because Apple has thus far never released a meaningful iDevice update mid-product-cycle. That would threaten to irritate buyers of the newest model launched earlier this year.

This updated "new iPad" would adopt the smaller Lightning dock connector and could potentially see its processor upgraded to the A6 chip. Another possibility could be the use of IGZO display technology to make it thinner. It could also add international support for LTE, while the current model only supports LTE in North America.

In one short week, we'll find out.

The iPad Mini carries with it important strategic implications about how Apple plans to tap the broader tablet market that is showing signs of explosive growth. For just that reason, I've recently put together a comprehensive report all about the iPad opportunity ahead of Apple and how the product family could easily translate into a decade of growth and billions upon billions of dollars in profits for the company and its investors. It's included as a bonus in our Apple research service that you can learn more about by clicking here.


Evan Niu, CFA, owns shares of Apple. The Motley Fool owns shares of Apple,, and Google. Motley Fool newsletter services recommend, Apple, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (10) | Recommend This Article (11)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 16, 2012, at 2:43 PM, tychicum wrote:

    iPod MAXI ... not iPad MINI !!!

  • Report this Comment On October 16, 2012, at 5:12 PM, Milligram46 wrote:

    I know, I know:

    a) Never say never

    b) Steve Jobs is dead

    However Steve Jobs said never never never never to a mini iPad. Something to ponder.

  • Report this Comment On October 16, 2012, at 5:20 PM, bSITE612 wrote:

    I'm not liking Apple producing a product like an iPad Mini. In my opinion the addition of an iPad Mini is one too many in their lineup of "Handheld-Digital-Devices".

    Not stating the company is to not make any more digital devices, just in the handheld category.

    A flatscreen from Apple or to see the company integrate a slew of their technologies into cars would be more interesting.

  • Report this Comment On October 16, 2012, at 8:29 PM, Zinj wrote:

    Does the awkward gramaticall construction "We've got..." equate to a sale signal on AAPL?

    One is reminded of AOL's ubiquitous (and completely ignorant sounding) "You've got mail". "Have got"? Really?

    C'mon people, the English language was enough of a mess before you -- there's no need to abuse it further.

  • Report this Comment On October 16, 2012, at 9:16 PM, midnightmoney wrote:


    You've got out a little more.

  • Report this Comment On October 16, 2012, at 9:17 PM, midnightmoney wrote:

    er, you've got to get out, that is to say

  • Report this Comment On October 16, 2012, at 10:39 PM, NickD wrote:

    2001? have fun Apple.

  • Report this Comment On October 17, 2012, at 6:19 PM, TradeDragonfly wrote:

    Apple following and not leading? Maybe it's a maps fix.

  • Report this Comment On October 21, 2012, at 10:45 AM, holty57 wrote:

    I think the mini is a givin the "something a little extra" means they are going to introduce the AppleTV on the 23rd. Using the mini as a remote.

    The TV is real and in pipeline this would be the time to deploy. It will revolutionize home entertainment. TMF has a great report reg.

  • Report this Comment On October 22, 2012, at 12:16 AM, lowmaple wrote:

    I think they are going to introduce us to the alien that is giving them their ideas. Guess we'll have to wait.

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