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After one iPad Mini date rumor fizzled out with no fanfare and another, more reputable one took its place, Apple (Nasdaq: AAPL ) has now officially sent out media invitations for the event scheduled exactly one week from today. AllThingsD had pegged Oct. 23 as the day, with Reuters promptly backing up that date.
Apple typically sends out invites a week in advance, and the iPad maker has done just that right on schedule. The tag line for the event is "We've got a little more to show you." That's a pretty clear hint that the iPad Mini is set to be the feature presentation. The multi-colored background even implies the device may come in a slew of colors like the new iPod touch.
Apple is said to also be focusing heavily on iBooks at the event, since the most successful 7-inch rival to date has been Amazon.com's (Nasdaq: AMZN ) Kindle Fire, which naturally taps into Amazon's massive e-book catalog. The Kindle Fire and Google's (Nasdaq: GOOG ) Nexus 7 are the two competing devices that have the most to lose from the entry of an iPad Mini.
One more thing? How about many more things?
The iPad Mini likely won't be all Apple shows off to the world. There's a wide range of speculation of what else Apple might have on tap, including potentially updating three of its Mac lineups.
There has even been speculation that Apple would unveil an updated version of its latest iPad. This one seems rather far-fetched, because Apple has thus far never released a meaningful iDevice update mid-product-cycle. That would threaten to irritate buyers of the newest model launched earlier this year.
This updated "new iPad" would adopt the smaller Lightning dock connector and could potentially see its processor upgraded to the A6 chip. Another possibility could be the use of IGZO display technology to make it thinner. It could also add international support for LTE, while the current model only supports LTE in North America.
In one short week, we'll find out.
The iPad Mini carries with it important strategic implications about how Apple plans to tap the broader tablet market that is showing signs of explosive growth. For just that reason, I've recently put together a comprehensive report all about the iPad opportunity ahead of Apple and how the product family could easily translate into a decade of growth and billions upon billions of dollars in profits for the company and its investors. It's included as a bonus in our Apple research service that you can learn more about by clicking here.