October 23, 2012
For all its success elsewhere, Apple (Nasdaq: AAPL ) has had a difficult time bringing the iPhone to India. Now Nokia (NYSE: NOK ) is aiming to succeed where the Mac maker hasn't.
In a statement issued earlier today, the Finnish phone maker announced plans to introduce the Lumia 510 smartphone to India and China in November. Expansion into other parts of Asia and South America is expected in the months following.
Based on Microsoft's (Nasdaq: MSFT ) Windows Phone operating system, Nokia expects the 510 to sell for around $199 U.S. excluding taxes and subsidies. Qualcomm's (Nasdaq: QCOM ) popular Snapdragon chipset will power the new Lumia.
"People who use Windows Phone quickly realize how much more intuitive it is than other smartphone platforms, and Nokia Lumia is the best embodiment of the Windows Phone experience. With the Nokia Lumia 510 we're looking forward to welcoming more people into the Windows Phone experience," said Jo Harlow, executive vice president of Nokia Smart Devices, in the press release.
Nokia's recent earnings report revealed disappointing sales of existing Lumia models as some users chose to wait for handsets based on the Windows Phone 8 OS. The Lumia 510 is based on version 7.5.