The following video is part of our Motley Fool Exclusive Interview series.

In today's edition, Fool.com analyst Austin Smith interviews acclaimed author and New York Times columnist Charles Duhigg about his recent book, The Power of Habit, and the iEconomy series he's authored for The New York Times.

With the combination of a mountain of data and a devoted user base, Facebook may seem like a home run investment, but the company has flopped since its public debut.

Charles looks at one of the reasons why this winning formula hasn't panned out for Facebook, and what investors need to watch as a leading indicator that the company may be able to better monetize its incredible position.

Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Facebook and has the following options: long JAN 2014 $20.00 calls on Facebook. Motley Fool newsletter services recommend Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.