Facebook Q3 Earnings: The Social Titan Grows Up

Facebook's (Nasdaq: FB  ) much-anticipated third quarter is behind it, finally. That sound you hear emanating from Facebook HQ in the Menlo Park area is a huge sigh of relief. There's no denying Facebook's mobile numbers are looking up, as are earnings and revenue.

What really stands out to me, even more than the positive Q3 results, was the manner in which CEO Mark Zuckerberg shared the news. Zuckerberg has long been maligned as the hoodie-wearing anti-CEO, and rightfully so. But a quick glance at Facebook's Q3 earnings announcement (link opens PDF) reinforces the notion I'd first alluded to in an article a few weeks ago: Facebook is growing up.

First, the particulars
Facebook revenue for Q3 jumped 32% vs. the same period a year ago, to $1.26 billion. The good -- and bad -- of Facebook's revenue results is that $1.09 billion came from advertising, a 36% increase from 2011. Personally, I'd like to see some diversification in revenue lines, but this, too, shall come. Regardless, the sales figures are a solid improvement.

The increase in revenue didn't translate to bottom-line growth, however. Earnings of $0.12 a share in Q3 were flat compared to 2011, and the culprit was higher expenses, which is not surprising considering Facebook's growth stage. The 64% increase in Facebook costs includes a 7% hit for stock-based compensation during the quarter.

The news that really shook up investors -- in a good way -- was Facebook's mobile results. Of the 1 billion monthly active users, over 600 million are mobile, a 61% increase over last year. Just as notable, Facebook generated 14% of its advertising revenue in the third quarter from mobile.

Clearly, Facebook's efforts to make the smartphone user experience more dynamic are taking hold. With the new Google (Nasdaq: GOOG  ) Android OS messenger service, along with revamping its technology to perform better on Apple mobile products, including the latest mini iPad, Facebook's mobile efforts are paying off.

Risks remain
One quarter doesn't alleviate nearly six months of angst since the Facebook IPO, of course. The competitive landscape is still a concern. Google's social media service, Google+, is growing at an alarming rate. With over 400 million users, 100 million of which are "active," Google+ is becoming a social media force, albeit at one-tenth the scale of Facebook.

The pop in share price since the Oct. 23 earnings announcement (about 25%, so far) is great for Facebook shareholders who've stayed the course. But I submit there's even more to be excited about than Q3 results, and it's written by Zuckerberg right there at the beginning of Facebook's Q3 statement: "As proud as I am that a billion people use Facebook each month, I'm also really happy that over 600 million people now share and connect on Facebook every month using mobile devices." "So what," you ask?

Beginning Facebook's Q3 earnings announcement with mobile results wasn't an accident. Facebook is growing up. Not long ago, a I could see a subtle PR move like addressing the primary concern of Facebook shareholders from the get-go being pooh-poohed by Zuckerberg. No longer.

Facebook is slowly realizing shareholders are invested, too. Maybe I'm reading too much into the earnings announcement; but I don't think so. Facebook is growing up, and it's right there to see -- if you read between the lines.

After the world's most hyped IPO turned out to be a dunce, many investors have shunned Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There is a lot more to this company than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

Tim Brugger has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple, Facebook, Google, and LinkedIn and has the following options: long JAN 2014 $20.00 calls on Facebook. Motley Fool newsletter services recommend Apple, Facebook, Google, and LinkedIn. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2073276, ~/Articles/ArticleHandler.aspx, 11/26/2014 10:18:42 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement