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The following is part of our Motley Fool Exclusive Interview series. In today's video, Fool.com analyst Austin Smith interviews acclaimed author and New York Times columnist Charles Duhigg about his recent book The Power of Habit and the iEconomy series he's authored for the Times. With technology becoming an ever more intimate part of consumers' lives, Duhigg helps dissect how companies can tap into our own habits through product design to keep their products successful.
One of the best companies at tapping into our habits is Apple. But because tech changes so quickly, the new types of rewards that those products deliver and therefore that influence our habits are constantly changing and mean that Apple's throne could be quickly challenged.
To discuss whether the world's most influential tech company is a buy today, our top analysts have written a new premium research report that tells you everything you need to know about Apple. Click here now for instant access.