How Tech Companies Tap Into Our Habits

The following is part of our Motley Fool Exclusive Interview series. In today's video, Fool.com analyst Austin Smith interviews acclaimed author and New York Times columnist Charles Duhigg about his recent book The Power of Habit and the iEconomy series he's authored for the Times. With technology becoming an ever more intimate part of consumers' lives, Duhigg helps dissect how companies can tap into our own habits through product design to keep their products successful.

One of the best companies at tapping into our habits is Apple. But  because tech changes so quickly, the new types of rewards that those products deliver and therefore that influence our habits are constantly changing and mean that Apple's throne could be quickly challenged.

To discuss whether the world's most influential tech company is a buy today, our top analysts have written a new premium research report that tells you everything you need to know about Apple. Click here now for instant access.

Austin Smith owns shares of Apple. The Motley Fool owns shares of Apple and Google. Motley Fool newsletter services recommend Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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