Who Is Stealing Apple's Tablet Market Share?

In the second quarter, researcher IDC estimated Apple controlled 68% of the tablet market. However, thanks to recent product launches by several competitors, Apple's tablet market share is estimated to have slipped to 50.4% last quarter.

That could be a troubling sign for Apple investors. However, as technology analysts Eric Bleeker and Andrew Tonner describe in the video below, investors need to note a few important points. One is that such market share studies estimate shipments, which could mean competitors like Samsung are seeing inflated market share relative to their end sales to customers. Second, they note the market share numbers come at a time when consumers were waiting for the iPad mini, so Apple's stake will bounce back next quarter. 

Just yesterday Apple announced sales of 3 million new iPads and iPad minis over the weekend. Will that be enough to keep Apple the dominant tablet player as threats grow in the space? By picking up a copy of our premium research report on Apple, you'll learn everything you need to know about the launch, and receive ongoing guidance as key news hits. Claim your copy today by clicking here now.


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  • Report this Comment On November 06, 2012, at 11:05 AM, iggymod wrote:

    I have concerns but no worries yet. I'm typing this from a new Nook HD, my first Android device. They are not there yet. I bought this on impulse for travel but honestly my iphone 4 works faster and more seamlessly with apps and internet. The Nook is rather clunky by comparison and I'll be using the 14 day return policy to trade out to some form of ipad. Until competitors really catch up on functionality in the tablet market they will continue to be perceived as second tier.

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