Strong Consumer Sentiment Sends Stocks Higher

Markets were trading mostly higher today after two rough days across the board. Oil is trading over $86 again, the Dow Jones Industrial Average (INDEX: ^DJI  ) has gained 0.07%, and the S&P 500 (INDEX: ^GSPC  ) is up 0.33%.

Investors may be worrying about the fiscal cliff day and night but consumers are happy unemployment is going down and that some sort of stability has reached the economy. A University of Michigan/Thomson Reuters consumer sentiment gauge rose to 84.9 in November, which we haven't seen since 2007.

Boeing (NYSE: BA  ) led the Dow's winners today, rising 2.9% on the day. The company confirmed an order of 20 737 Max aircraft from ALAFCO yesterday, and it also reported that it totaled more than 1,000 new orders this year. Sales are currently about double the pace of Airbus and the company is performing well in a tough economic environment.

Over at Disney (NYSE: DIS  ) the news wasn't quite as cheerful. The company largely met expectations for the fiscal fourth quarter but CEO Bob Iger expects some transition in the coming quarter as it spends more on sports rights costs and Cars Land in Disneyland. The company also has a tough comparison with the box office hit Cars 2.

Disney has been beaten up in recent weeks, but the company owns incredibly strong franchises like ESPN, Pixar, and Marvel, so I think this is really just short-term weakness. For long-term investors this is a perfect time to jump into the stock.

Macro data still looks strong and consumer confidence is very bullish for the markets going forward. The big challenge is this pesky fiscal cliff that needs to be resolved by a government that's deeply divided. If it's resolved we could be in for a nice pop, but in the meantime investors should buckle up for a wild ride.

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  • Report this Comment On November 09, 2012, at 4:29 PM, Trey21481 wrote:

    "consumers are happy unemployment is going down and that some sort of stability has reached the economy".

    LOL - really? Unemployment went up and where is the stability? Is this guy the white house press secretary?

    "Hey, don't worry about all the bullets whizzing past your head, no one is shooting at you".

    Next time use KY jelly in the bathroom, you won't have this same type discomfort that affects your sanity. What an absolute joke, lol.

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