The iPhone 5 Is Catching Up With Demand

One of the biggest overhangs on Apple (Nasdaq: AAPL  ) shares over the past seven weeks has been the fear that iPhone 5 shortages would plague the company and hold back top-line results. After all, it was exactly seven weeks ago today that shares hit all-time highs on the day the newest model was released to the masses. The stock now trades about a 25% lower than it did back then.

iPhone 5 shortages are the most legitimate reason for investors to be remotely pessimistic in the short term. It looks like those shortages are easing now, though. While Apple's web site continues to quote shipping times of 3 to 4 weeks on new orders, several analysts are reporting that inventory at Apple stores is improving.

Come on in
BTIG Research analyst Walter Piecyk even believes that supply and demand for the iPhone 5 are "almost in balance." Piecyk believes that the long shipping times are quoted because Apple is trying to encourage customers to use its new Personal Pickup service, where buyers order online and pick up their purchase at a local Apple store the next day. That leads to faster delivery while bringing customers into stores (boosting some of the traffic metrics that Apple tracks) and also provides an opportunity for them to potentially be upsold on accessories or even more gadgets.

That coincides with my own personal experience. I recently bought an iPad Mini, and I was quoted an online shipping time of 2 weeks, but by choosing local pickup I was able to have my shiny new toy in my hands the very next day. Apple's website updates its inventory nightly and buyers have a good shot at finding inventory locally and not having to wait weeks on end.

Survey says
Judging supply solely by online shipping times may not be the most appropriate way to gauge availability. Now, calling 100 Apple Stores every night to see what's in stock sure sounds like a more comprehensive data set. That's exactly what Piper Jaffray's Gene Munster has his team do, and they track availability by the three domestic carriers: AT&T (NYSE: T  ) , Verizon (NYSE: VZ  ) , and Sprint Nextel (NYSE: S  ) . Keep in mind that there are only about 250 Apple stores in the U.S., so calling 100 of them is a fairly representative sample.

This week, more than 20% of the stores polled have iPhone 5 units available for all three carriers. They found that 54% of stores had AT&T phones, 24% had some for Big Red's network, and 84% had Sprint models in stock. That's a big improvement over the past couple of weeks, when less than 10% of stores had iPhone 5 units in stock.

Of the carriers, AT&T's availability is easily the most important. Ma Bell remains the preferred network of choice among iPhone buyers. A whopping 77% of the smartphones it sold last quarter were iPhones, well above Verizon's 46%.

If we compare domestic carrier activation figures, AT&T activates half of all the iPhones among the three.

Source: Earnings press releases and conference calls.

Told you so
AT&T CFO John Stephens also recently said that this quarter has seen supply improve and the situation is only going to get better from here. That also echoes Tim Cook's sentiments on the most recent conference call, when asked about iPhone 5 supply:

I'm actually not projecting whether supply and demand will balance for the quarter, I'm saying that I feel great about where we are on the manufacturing ramp that our supply output is significantly higher than it was earlier in October, and I'm confident that we'll be able to supply quite a few during the quarter, but in terms of where that, when that balance occurs, I can't tell at this point.

That was two weeks ago, and Munster's survey implies that production has ramped up significantly since then. Remember when I said that recent fears are "entirely short-term in nature?"

The introduction of the iPhone 5 is an event Apple investors have been looking forward to for months. The stakes are high and the opportunity is huge, so to help investors understand this epic Apple event, we've just released an exclusive update dedicated to the iPhone 5 launch. By picking up a copy of our premium research report on Apple, you'll learn everything you need to know about the launch, and receive ongoing guidance as key news hits. Claim your copy today by clicking here now.


Read/Post Comments (3) | Recommend This Article (9)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 09, 2012, at 5:51 PM, jelp2 wrote:

    Who cares, iPhone5 is dead already.

  • Report this Comment On November 09, 2012, at 7:52 PM, sharpx2 wrote:

    "Who cares, iPhone5 is dead already."

    Spoken like a true non-user. Maybe it is dead for you. That's not really relevant to their market share. The Fool website is primarily a place to figure out whether a given investment is a good or bad idea. If your concern is to move on to the (supposedly) latest and greatest thing, your comment could hold a bit of water. But the meaningful part for Fool readers would be that Apple is catching up with the overwhelming demand for their best phone yet, and that can't help but drive the bottom line forward in the next quarters.

  • Report this Comment On November 09, 2012, at 9:25 PM, secularinvestor wrote:

    Well researched article

    "Who cares, iPhone5 is dead already."

    In your dreams jelp2!

    The iPhone 5 is the fastest and highest rated ever smartphone gdgt.com

    There have been big waiting lists becuase it is the best selling smartphone ever! And it will be the number 1 seller during this and next quarter!

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2104960, ~/Articles/ArticleHandler.aspx, 8/28/2014 11:41:45 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement