While there's little doubt that priceline.com (PCLN 0.57%) paid a premium when it bid $1.8 billion for recently public Kayak Software (NASDAQ: KYAK), there's value in the search data Kayak possesses. Think about it. By querying every type of database imaginable in the quest for deals, Kayak's engine has built a storehouse of travel intelligence not unlike what Google (GOOG 0.78%) has created in its indexing of the Web, and that's bad news for incumbents Orbitz Worldwide (NYSE: OWW) and Expedia (EXPE 1.01%). Find out more in the video below.
Why Priceline Bought Kayak
By Tim Beyers – Nov 12, 2012 at 4:15PM
NASDAQ: BKNG
Booking Holdings
Market Cap
$163B
Today's Change
(-0.57%) $29.03
Current Price
$5046.58
Price as of November 14, 2025 at 3:58 PM ET
Data is a very big business indeed.
About the Author
Tim Beyers is a Senior Investment Analyst and Lead Advisor at The Motley Fool specializing in the tech sector.