Holiday discount season is back at Amazon.com (NASDAQ:AMZN). On Tuesday, the e-tailer published a "lightning deal," pricing its entry-level Kindle Fire tablet at $129, a $30 discount to its list price, and $200 less than Apple's (NASDAQ:AAPL) iPad mini.

Amazon published the deal at 10 am pacific. By 1 pm, all discounts had been claimed. CEO Jeff Bezos says that Amazon generally sells the Fire and its newer cousin, the Fire HD, at near cost, so any extended discounting could come at a price.

Overall, tablets are expected to be a hot seller during the fourth quarter. The Consumer Electronics Association estimates total sales at 32 million units, which would amount to a 112% year-over-year increase.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple at the time of publication. Check out Tim's web home, portfolio holdings, and Foolish writings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

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