Apple Reportedly Paid $21 Million to Use Swiss Federal Railways Clockface

A Swiss newspaper has reported that Apple (Nasdaq: AAPL  ) paid $21 million for the right to use the iconic Swiss Federal Railways (SBB) clockface in its iOS 6 mobile operating system.

Apple and SBB announced a licensing agreement in October, but agreed to keep details confidential. Several news outlets are today reporting on a Tages-Anzeiger report.

SBB takes pride in its iconic clock, designed by Swiss engineer Hans Hilfiker in 1944, and still used in SBB stations. The railroad doesn't see Apple's use of its design without permission as necessarily a bad thing.

"We're rather proud that a brand as important as Apple is using our design," an SBB spokeswoman told news agency AFP in September.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2110264, ~/Articles/ArticleHandler.aspx, 10/28/2016 12:34:27 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,238.81 69.13 0.38%
S&P 500 2,139.47 6.43 0.30%
NASD 5,225.70 9.72 0.19%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/28/2016 12:18 PM
AAPL $115.01 Up +0.53 +0.46%
Apple CAPS Rating: ****