BlackBerry 10 Can't Save RIM Now

It's easy to see why Research In Motion (NASDAQ: BBRY  ) bulls are excited today. They finally have a date they can circle.

The smartphone pioneer has scheduled its BlackBerry 10 launch event for Jan. 30, meaning that the oft-delayed platform upgrade is finally on the way.

There's plenty to like in BlackBerry 10. The "BlackBerry Flow" feature that makes navigating through recent activities seamless is slick. The updated touchscreen keyboard -- where gestures bring up new keyboards or can type entire words -- is a cut above what the competition is doing.

Unfortunately, it probably won't be enough.

There's a reason why RIM has seen its market share cut in half, and it's a long shot for the company to innovate its way out of this dilemma.

Apple (NASDAQ: AAPL  ) has the high end of the market cornered with the iPhone 5, and Google's (NASDAQ: GOOGL  ) Android is the operating system of the masses. It's a one-two punch for the rest of the industry players. Industry tracker comScore reported that iOS and Android accounted for 86.9% of the smartphone market in this country in August, and it's not as if RIM has been a world beater overseas these days.

Things have probably gotten even worse for RIM since then. The arrival of Microsoft's (NASDAQ: MSFT  ) Windows Phone 8 last month will make it harder for BlackBerry to stand out for enterprise users. Besides, IT departments have caved in to the growing demand for iPhone and Android gadgetry from employees.

There's always a chance that BlackBerry 10 is so revolutionary -- without the pricing advantages of Android or the app ecosystem for iOS and Android -- that it can overcome the trend. There's also the booming nature of the smartphone market, where there's clearly enough action to go around.

However, we have yet to see a smartphone platform bounce back after slipping. It's still early, naturally, but the market and consumer tastes can be fickle enough that once you're cast off, you're done forever. Both RIM and Microsoft hope that it's not true, but RIM's going to have to do a lot next year to prove that it's not a dying platform.

RIM shot
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Read/Post Comments (5) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 13, 2012, at 6:47 PM, CZZZZZZ wrote:

    iOS and Android are already dated, bloated and marginally innovating each year, they're past their prime, 5 years old is ancient in smartphone years. BB10 makes them look like dinosaurs and they're only going to be 1 more year past their prime in 2013/14/15/16 etc.

  • Report this Comment On November 13, 2012, at 8:43 PM, MikecFrast wrote:

    In 4 months iOS and Android will be the 2 oldest outdated software platforms on this planet. Why would anybody want to get involved with that.

    86% ... Oh Please .... there are billions of people that have yet to buy a smartphone as of yet .... and they will be picking BB10 because it is the fastest, strongest software on this planet.

    The Motley Fool uses outdated information. Please get with the time.

  • Report this Comment On November 13, 2012, at 9:39 PM, ronbeasley wrote:

    Billionaire Prem Watsa, one of the greatest investors of this generation, recently accumulated 9.9% of its stock and joined the board. But, wait, here's a blogger selling subscriptions who thinks he has more insight than Watsa. Hmmmmm, who should we believe?

  • Report this Comment On November 13, 2012, at 10:43 PM, techreader wrote:

    This site is unreal, can you write a single unbiased article that doesn't kiss apples a$$?

    Get your facts right, rim's user base hasn't shrunk from 07' to present, it just hasn't kept up with the consumer markets growth because that's not there companies mission (thank god).

    Rims devices aren't for everyone, I travel monthly to Asia, europe and Canada and can't imagine not being able to utilize spare batteries and multiple sims in each country while staying connected to my friends and family on bbm and using Internet tethering for my playbook on long train rides.....

    Gosh, I guess most americans don't get out much...pretty sure apple could start making t9 devices and this guy would be there biggest fan!

  • Report this Comment On November 14, 2012, at 2:30 PM, magnaman1969 wrote:

    Really.....the shorts are getting more and more desperate as RIMM shuts the doors on them.

    I see a BIG short squeeze coming.

    Have a look at the BB10 on you tube....it's more than capable of securing RIMM's future.

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