Target Kicks Off "Black Friday" 3 Hours Earlier

Retail giant Target (NYSE: TGT  ) has announced that it will be starting its "Black Friday" sales at 9 p.m. on Thanksgiving, three hours earlier than last year.

Additional "doorbuster" deals will become available in the store at 4 a.m. on Friday, Nov. 23.

"Opening at 9 p.m. gives Target’s Black Friday guests a more convenient way to create an after-dinner shopping event that the entire family can enjoy," said Kathee Tesija, Target's executive vice president of merchandising.

Shoppers who spend $50 on apparel, accessories, or home products in Target stores between 4 a.m. and noon Friday, Nov. 23, will earn a $10 gift card toward future purchases. "Doorbuster deals" for "Black Friday" will be available from Nov 22 to 24, and include discounts on select LCD TVs, e-readers, board games, and gaming systems.

Wal-Mart (NYSE: WMT  ) revealed last week that it will begin its Black Friday deals on Thanksgiving Day, beginning at 8 p.m. . Toys R Us is also kicking off its Black Friday sales at 8 p.m. on Thanksgiving.

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  • Report this Comment On November 14, 2012, at 12:25 AM, bryandumaske wrote:

    I have been torn for days on whether or not to post something on this page.

    You see, I am a Target employee and had to be very careful about how I posted. I was told by my Human Resources ETL that anything that could negatively reflect Target would be considered "unbrand" and it could also affect my terms of employment.

    So I made a fake facebook in order to share my thoughts on black friday (or I guess black thursday now).

    The team members have heard it all before. "You work retail, so you should be prepared for a chaotic schedule." But I don't exactly WANT to work retail. The job market requires me to work any job I can find right now, and, even with a bachelor's degree, it turned out that that job was to be a cashier for Target. A very low paying job that barely pays my loans back. (I should mention that a service desk employee in our store even has a master's degree.)

    So, with that being said, many (almost all) of the team members from my store were outraged when we heard that the time for black friday was pushed back 3 more hours from last year. For those of you that don't know how this might affect us, even though the store opens at 9, many of us have to come in hours before in order to prepare the store.

    Some of us mentioned to our HR that we just couldn't make it. Even midnight was pushing it for many, as team members travel hours in order to see their families. The HR's response? "I don't think that would be a very wise choice. There is a very high possibility of termination for any employee who does not come to their required shift on black friday." As I mentioned before, in this economy, team members cannot take the risk. They've given us an ultimatum.

    And then I see what you said in response to guest comments. that you kept your "team members in mind" and "appreciate their flexible work hours." We know this is to benefit profit, and that you are not keeping us in mind at all, something that Target normally prides itself on.

    So if you are a guest, and you take pride in our nation's family values and holidays, give thanks to your service workers, whether it be in wal-mart, k-mart, or target, and do NOT shop on black friday (or at least until after midnight so that it is actually on friday). If enough people do not shop, companies will see it as nonprofitable and will push the time back for next year.

    We have families and we want to celebrate the holidays with them. Thank you.

    (I posted this exact same thing on the Target facebook page, but their PR team is very closely monitoring the page and quickly hid it from the view of others. Feel free to share this with anyone you feel it might influence)

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