Finnish smartphone maker Nokia (NYSE:NOK) has announced it's preparing to release a new branded mapping service called Here. The company is making a version for Apple's (NASDAQ:AAPL) iOS platform to capitalize on the Mac maker's bungled attempts at map making. With the company ditching Google (NASDAQ:GOOGL) Maps, there's been opportunity for rivals to tout their own offerings. Nokia also landed a recent partnership with Amazon.com (NASDAQ:AMZN) to power an unreleased mapping service, as well as providing the backbone for Microsoft's (NASDAQ:MSFT) Bing maps. Apple has even promoted third-party apps as alternatives while it works out the kinks in its own maps app.

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