Nokia Wants to Capitalize on Apple's Maps Flop

Finnish smartphone maker Nokia  (NYSE: NOK  ) has announced it's preparing to release a new branded mapping service called Here. The company is making a version for Apple's (NASDAQ: AAPL  ) iOS platform to capitalize on the Mac maker's bungled attempts at map making. With the company ditching Google  (NASDAQ: GOOGL  ) Maps, there's been opportunity for rivals to tout their own offerings. Nokia also landed a recent partnership with Amazon.com  (NASDAQ: AMZN  ) to power an unreleased mapping service, as well as providing the backbone for Microsoft's (NASDAQ: MSFT  ) Bing maps. Apple has even promoted third-party apps as alternatives while it works out the kinks in its own maps app.

It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.


Read/Post Comments (3) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 15, 2012, at 2:13 PM, H3D wrote:

    Apple's maps rule!

  • Report this Comment On November 15, 2012, at 2:32 PM, inn8 wrote:

    @ Evan Niu

    Re: "Nokia Wants to Capitalize on Apple's Maps Flop"

    .

    Could you be more specific about the "flop"? Yes, I know there's been a lot of buzz and everybody "knows" about it but I won't let you off that easily by simply tapping into a pool of supposedly "common" knowledge by simply using the word "flop".

    In what specific areas is Apple Maps a flop when compared to the previous version of Google maps provided pre-iOS6?

    Be careful and research your replies before replying with comments other "reporters" have made. You might be surprised to learn that at least a few of those criticisms of iOS maps were poorly researched.

    Apple was heavily criticized by numerous sources for its location of the Washington Monument, but nobody bothered checking Google's location for the same POI. Google was, and still is off by the SAME distance Apple was originally off by. Apple has since corrected its pin location. Google??? STILL WRONG!

    So, for those of us who don't believe iOS maps to be a flop, please enlighten us!

  • Report this Comment On November 15, 2012, at 3:07 PM, jdmeck wrote:

    Every bad thing I heard about Apple Maps I proved on my own was either wrong or the same mistake showing on Google maps.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2115239, ~/Articles/ArticleHandler.aspx, 8/28/2014 11:30:41 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement