Finnish smartphone maker Nokia (NOK +2.52%) has announced it's preparing to release a new branded mapping service called Here. The company is making a version for Apple's (AAPL +1.63%) iOS platform to capitalize on the Mac maker's bungled attempts at map making. With the company ditching Google (GOOG +6.33%) Maps, there's been opportunity for rivals to tout their own offerings. Nokia also landed a recent partnership with Amazon.com (AMZN +2.54%) to power an unreleased mapping service, as well as providing the backbone for Microsoft's (MSFT +0.41%) Bing maps. Apple has even promoted third-party apps as alternatives while it works out the kinks in its own maps app.
Nokia Wants to Capitalize on Apple's Maps Flop
By Evan Niu, CFA – Nov 15, 2012 at 1:31PM
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The bigger the flop, the more opportunities for rivals.
About the Author
Evan is a Senior Technology Analyst at The Motley Fool. He was previously a Senior Trading Specialist at Charles Schwab, and worked briefly at Tesla. Evan graduated from the University of Texas at Austin, and is a CFA charterholder.