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Nokia Wants to Capitalize on Apple's Maps Flop

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November 15, 2012 | Comments (3)

Finnish smartphone maker Nokia  (NYSE: NOK  ) has announced it's preparing to release a new branded mapping service called Here. The company is making a version for Apple's (NASDAQ: AAPL  ) iOS platform to capitalize on the Mac maker's bungled attempts at map making. With the company ditching Google  (NASDAQ: GOOG  ) Maps, there's been opportunity for rivals to tout their own offerings. Nokia also landed a recent partnership with Amazon.com  (NASDAQ: AMZN  ) to power an unreleased mapping service, as well as providing the backbone for Microsoft's (NASDAQ: MSFT  ) Bing maps. Apple has even promoted third-party apps as alternatives while it works out the kinks in its own maps app.

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Fool contributor Evan Niu, CFA owns shares of Apple. The Motley Fool owns shares of Apple, Amazon.com, Google, and Microsoft. Motley Fool newsletter services recommend Apple, Amazon.com, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (3) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 15, 2012, at 2:13 PM, H3D wrote:

    Apple's maps rule!

  • Report this Comment On November 15, 2012, at 2:32 PM, inn8 wrote:

    @ Evan Niu

    Re: "Nokia Wants to Capitalize on Apple's Maps Flop"

    .

    Could you be more specific about the "flop"? Yes, I know there's been a lot of buzz and everybody "knows" about it but I won't let you off that easily by simply tapping into a pool of supposedly "common" knowledge by simply using the word "flop".

    In what specific areas is Apple Maps a flop when compared to the previous version of Google maps provided pre-iOS6?

    Be careful and research your replies before replying with comments other "reporters" have made. You might be surprised to learn that at least a few of those criticisms of iOS maps were poorly researched.

    Apple was heavily criticized by numerous sources for its location of the Washington Monument, but nobody bothered checking Google's location for the same POI. Google was, and still is off by the SAME distance Apple was originally off by. Apple has since corrected its pin location. Google??? STILL WRONG!

    So, for those of us who don't believe iOS maps to be a flop, please enlighten us!

  • Report this Comment On November 15, 2012, at 3:07 PM, jdmeck wrote:

    Every bad thing I heard about Apple Maps I proved on my own was either wrong or the same mistake showing on Google maps.

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