Nokia Wants to Capitalize on Apple's Maps Flop

Finnish smartphone maker Nokia  (NYSE: NOK  ) has announced it's preparing to release a new branded mapping service called Here. The company is making a version for Apple's (NASDAQ: AAPL  ) iOS platform to capitalize on the Mac maker's bungled attempts at map making. With the company ditching Google  (NASDAQ: GOOGL  ) Maps, there's been opportunity for rivals to tout their own offerings. Nokia also landed a recent partnership with  (NASDAQ: AMZN  ) to power an unreleased mapping service, as well as providing the backbone for Microsoft's (NASDAQ: MSFT  ) Bing maps. Apple has even promoted third-party apps as alternatives while it works out the kinks in its own maps app.

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  • Report this Comment On November 15, 2012, at 2:13 PM, H3D wrote:

    Apple's maps rule!

  • Report this Comment On November 15, 2012, at 2:32 PM, inn8 wrote:

    @ Evan Niu

    Re: "Nokia Wants to Capitalize on Apple's Maps Flop"


    Could you be more specific about the "flop"? Yes, I know there's been a lot of buzz and everybody "knows" about it but I won't let you off that easily by simply tapping into a pool of supposedly "common" knowledge by simply using the word "flop".

    In what specific areas is Apple Maps a flop when compared to the previous version of Google maps provided pre-iOS6?

    Be careful and research your replies before replying with comments other "reporters" have made. You might be surprised to learn that at least a few of those criticisms of iOS maps were poorly researched.

    Apple was heavily criticized by numerous sources for its location of the Washington Monument, but nobody bothered checking Google's location for the same POI. Google was, and still is off by the SAME distance Apple was originally off by. Apple has since corrected its pin location. Google??? STILL WRONG!

    So, for those of us who don't believe iOS maps to be a flop, please enlighten us!

  • Report this Comment On November 15, 2012, at 3:07 PM, jdmeck wrote:

    Every bad thing I heard about Apple Maps I proved on my own was either wrong or the same mistake showing on Google maps.

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