Finnish smartphone maker Nokia (NYSE: NOK ) has announced it's preparing to release a new branded mapping service called Here. The company is making a version for Apple's (NASDAQ: AAPL ) iOS platform to capitalize on the Mac maker's bungled attempts at map making. With the company ditching Google (NASDAQ: GOOGL ) Maps, there's been opportunity for rivals to tout their own offerings. Nokia also landed a recent partnership with Amazon.com (NASDAQ: AMZN ) to power an unreleased mapping service, as well as providing the backbone for Microsoft's (NASDAQ: MSFT ) Bing maps. Apple has even promoted third-party apps as alternatives while it works out the kinks in its own maps app.
It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.