Finnish smartphone maker Nokia (NOK 0.15%) has announced it's preparing to release a new branded mapping service called Here. The company is making a version for Apple's (AAPL +0.19%) iOS platform to capitalize on the Mac maker's bungled attempts at map making. With the company ditching Google (GOOG +1.02%) Maps, there's been opportunity for rivals to tout their own offerings. Nokia also landed a recent partnership with Amazon.com (AMZN +0.44%) to power an unreleased mapping service, as well as providing the backbone for Microsoft's (MSFT +0.24%) Bing maps. Apple has even promoted third-party apps as alternatives while it works out the kinks in its own maps app.
