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9 Crazy Reasons You Shouldn't Ignore IMAX

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Give thanks, sci-fi nerds! This week, IMAX (NYSE: IMAX  ) announced plans to preview the first nine minutes of next year's Star Trek Into Darkness -- sequel to J.J. Abrams' reimagining of the popular sci-fi series -- during December's world premiere of The Hobbit: An Unexpected Journey.

What's interesting is that these are two potential blockbusters in the making from entirely different studios. Star Trek is a Paramount Pictures property and owned by Viacom (Nasdaq: VIA  ) . The Hobbit is director Peter Jackson's follow-up to the highly successful Lord of the Rings trilogy, and an important new franchise for Time Warner's (NYSE: TWX  ) Warner Bros. studios. That these two agreed to be paired says something important about IMAX. Find out more in the video below.

Thanks to the worldwide appeal of big name films such as The Hobbit, IMAX is no longer just a U.S. stock story. But there may be even better options if you're looking to profit from our increasingly global economy. A new free report, "3 American Companies Set to Dominate the World," profiles three dominant U.S. brands that are spreading their wings overseas. Click here to get your free copy before it's gone.

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  • Report this Comment On November 21, 2012, at 5:19 PM, kevin4fr29 wrote:

    I think "The Deal" is great for all three parties so I'm not that surprised... When it was announced I just remember thinking "Yes! now I am really looking forward to seeing The Hobbit in IMAX! So The "Star Trek" prologue will very likely boost the overall IMAX attendance for The Hobbit, (much like the Dark Knight prologue boosted the IMAX attendance for MI4) and it will Showcase another great example of how adding "IMAX DNA" to a film can really make it a more immersive experience to behold! So it promotes attendance for "The Hobbit" initially, it promotes attendance for Star Trek in 2013, and it indirectly promotes all IMAX releases down the road including "Man of Steel" So way to go IMAX, Viacom, and Warner Brothers!! Everybody wins!

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